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Victoria Trucco studied architecture in Colombia and had wanted to earn a master’s degree in urbanism. However, her dual citizenship caused her to not be eligible for a scholarship at Penn State. “I had two small children and could not afford the private university for urbanism,” she says. Her husband, Ray Rueda, was relocated to […]
Adrian Martinez, president of New West Landscape Management, Inc. based in Concord, California, was introduced to the landscape business at a young age. His first job was working as a gardener and he quickly learned to love the work as he was constantly surrounded by gardens and open spaces. Martinez joined New West Landscape Management […]
Ellie and Juan Lamonaca, owners of Conserva Irrigation of Fort Lauderdale, Florida, never thought they’d get into the irrigation industry at first. They had always wanted to be entrepreneurs and were keeping their eyes and ears open for different franchising opportunities. “We always thought of the green industry as a recession-proof business,” he says. “We […]
Alexander Manueles, president of White Gator Lawn and Landscaping, based in Slidell, Louisiana, started working when he was 19 years old and has now spent six years in the industry. He says he had always wanted to own his own company. “That has always been something that ever since I was younger I always knew […]
Gabriel Marquez Jr. has been in the industry ever since he was a child. His father was born in El Salvador and came to the U.S. as a teenager. He started Gabriel’s Landscaping, Inc. in 1984. Now, Marquez is the president of Gabriel’s Companies, Inc., based in Palatine, Illinois. “I realized it was more than […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Based in Cleveland, Ohio, Ground Works Land Design has the short-term goal of reaching $10 million in revenue, but owner Tony Nasrallah’s long-term goal is to get to the Top 100. He thinks they’ll reach it […]
Wade Nomura’s life could rival that of “The Most Interesting Man in the World.” From being a BMX bike champ to owning a landscape company to being mayor and serving as a Rotary International Leadership instructor, he has led a remarkable life and he’s not done yet either. Nomura is president of Nomura Yamasaki Landscapes, […]
Kevin Shackleford, CEO of Shackleford Landscape Group, based in Bear, Delaware, first started mowing lawns when he was 11 years old so he could earn enough money to buy a Microsoft Zune. While he didn’t make enough cutting lawns, he did finally earn enough money from shoveling snow to buy his MP3 player. After that, […]
Melwood is a nonprofit that has been providing jobs and opportunities for people of differing abilities for over 50 years in the Washington, D.C. area. The organization provides employment and job training to more than 2,000 people of differing abilities a year. Started in 1963, a small group of parents and community supporters decided to […]
Kristy Mathews, owner of K&B Lawn and Landscaping based in Jacksonville, Florida, has only been working in the landscape industry for less than a year. She started her business in April 2020. Thanks to contactless payments and their work being done outside, Mathews says the pandemic has not caused any issues for the business. “Everybody’s […]