business smarts Archives - Page 11 of 15 - The Edge from the National Association of Landscape Professionals

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business smarts

Providing Holiday DƩcor and Lighting: Mastering the Logistics

If you want to add on holiday lighting and dĆ©cor to your service offerings, there are numerous logistics to think through including if the installation window works with your current crews, how to handle selling and servicing and whether franchising is the right option for your business. Installation Window Depending on whether you work with […]

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To Buy or Not To Buy: Taking On Other Landscape Companies’ Customer Accounts

It’s natural to want to grow your business organically, but there can be times when you are presented with an opportunity to purchase another local landscape company’s clients. This can occur when the other owner is transitioning away from a certain customer base or if some circumstances make it too challenging for that company to […]

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Lessons Learned from Offering Holiday DƩcor and Lighting Services

As the holiday decorations begin to appear in stores, you may be mulling over the viability of selling holiday lighting services to your clients. Aside from being festive, this service offering can allow you to keep your staff working during the slower months while generating a good profit margin. While you may not be able […]

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The Importance of Benchmarking

When you go to the doctor for a physical and your blood pressure is 120 over 80 and your temperature is 98.6, they’ll declare you’re healthy. This is because the average human has a blood pressure and a temperature that is in a certain range of healthiness. Likewise, determining the health of your business requires […]

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Business Smarts: Setting Contract Minimums

The first year Landscape America, based in Wrentham, Massachusetts, implemented contract minimums they were able to reduce their clients from 300 to 180 and increase their revenue at the same time. ā€œWe wish we had done it sooner,ā€ says Doug McDuff, president ofĀ Landscape America. ā€œIt would have saved a lot of headaches and allowed us […]

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Business Smarts: Becoming a Snow Removal Subcontractor

If you want to break into the snow removal sector and don’t have the customer base to support the division yet, becoming a subcontractor can be a helpful solution. ā€œI tell guys that don’t have experience if you can find a good contractor in your marketplace and become a subcontractor for them, that’s not only […]

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How to Influence Consumer Buying Decisions

Because landscape and lawn care services are mostly discretional purchases and there is an abundance of choice when it comes to providers, it’s critical you can persuade your client base to select you over other options. Your marketing efforts can be highly effective at influencing consumer behavior if you consider some of the main factors […]

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Business Smarts: Plant Growth Regulators and Their Potential

You can’t slow down time, but you can slow plants with the help of plant growth regulators. These products can be used in various settings and serve as yet another way for landscape professionals to work smarter, not harder. ā€œPGRs are a powerful yet underutilized tool in the plant health care toolbox,ā€ says Emmett Muennink, […]

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Business Smarts: The Pros and Cons of Creating a Secondary Brand Ā 

If you like the idea of being a full-service lawn or landscape company, you may be wondering what are the benefits of creating a separate company brand for a specific offering. Going this route depends greatly on your goals and plans for the future. Some of the reasons a landscape company creates a secondary business […]

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Joshua Tree Experts Launch Franchise Model

Joshua Tree Experts, based in Stockertown, Pennsylvania, started in 2005 as a general tree service and plant health care company. Now they have grown to a $7 million business through their three-in-one business model by adding lawn care and pest control services. ā€œWe’ve really built the business up and we really focused on managing client […]

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