Magazine Archives - Page 26 of 32 - The Edge from the National Association of Landscape Professionals

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The Edge Magazine

Member Spotlight: Greg Cole, Cole Landscaping, Inc.

Greg Cole, president of Cole Landscaping, Inc., based in Ipswich, Massachusetts, originally started out framing homes but when his boss went bankrupt, he ended up starting a landscaping job. Within a year he was running two crews and when he asked for a raise and only received a 50-cent increase, he struck out on his […]

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Level Up: How These Companies Are Stepping Up Their Game

With the off-season just around the corner, you might already be thinking about how you can step up your game and grow next year. The off-season is a great time to reflect upon how you performed as a company and what you can change for the next season. But what does it take to get […]

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Giving Your Company Website a Digital Facelift

While most customers come from referrals and word of mouth, people who are looking for a lawn care or a landscape company without a suggestion from a friend or family member are going to be searching online. Even if a potential client has received a referral, some still like to check out the business’s website. […]

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Finding Your Second-in-Command Employee to Grow

At some point, you will want to be able to stop working in your business so much and start working on your business. Leaders are thinking about tomorrow, next week, next month, next year, not the next job. To free yourself up for big picture planning, you need to identify your second-in-command or right-hand person. […]

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Looking Sharp: Strategies for Company Uniforms

They say don’t judge a book by its cover, but whether you like it or not, first impressions do matter. If you only have one opportunity to convince a potential client of your professionalism, the last thing you want is inadequate uniforms undermining your efforts. Doug Delano, LIC, co-owner of Level Green Landscaping, based in […]

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The Agronomist: Eyes on the Future

You may not know this about me, but I grew up on a golf course. My dad was a superintendent for over 60 years and in that time, he saw incredible progress in his profession from the pesticides that he used (DDT, aldrin, chlordane – all the old-fashioned stuff) to the equipment used to maintain the course. The first course that he worked […]

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Member Spotlight: Adrian Martinez, New West Landscape Management, Inc.

Adrian Martinez, president of New West Landscape Management, Inc. based in Concord, California, was introduced to the landscape business at a young age. His first job was working as a gardener and he quickly learned to love the work as he was constantly surrounded by gardens and open spaces. Martinez joined New West Landscape Management […]

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Faces of the Industry: Ellie and Juan Lamonaca

Ellie and Juan Lamonaca, owners of Conserva Irrigation of Fort Lauderdale, Florida, never thought they’d get into the irrigation industry at first. They had always wanted to be entrepreneurs and were keeping their eyes and ears open for different franchising opportunities. ā€œWe always thought of the green industry as a recession-proof business,ā€ he says. ā€œWe […]

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Technology on Our Side

Technology continues to change how we live — and how we do business. For the lawn and landscaping industry, keeping up with technology has been a way to better serve clients while also streamlining operations and enhancing efficiency. Along with that, the companies keeping up with the latest technology are also finding ways to make […]

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Rise of the Machines: Robotic Mowers’ Place in the Industry

Robotic mowers have been on the scene for years now and many landscape maintenance companies have been watching and waiting to implement these machines at the right time. Most company owners acknowledge that robotic mowers aren’t a fad and expect them to become even more prevalent in the future as their technology improves. If you […]

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