Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 65 of 200

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Starting with Science: How Soil Tests Lead to Better Lawns and Happier Clients

When you go to a new doctor, typically, they conduct tests to establish a baseline before they start prescribing you any type of medicine. Similarly, as a lawn care company, you should conduct soil tests with new clients so you can better prescribe a program that best fits their soil conditions and desired results.Ā  ā€œHow […]

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Deck the Halls: 2024 Lighting and DĆ©cor Trends to Elevate Your Clients’ Spaces

If you offer holiday lighting and dĆ©cor services to your clients, some will want the same look year after year and others will want the newest look. For your trendsetting clientele, these are some of the themes you can expect to see in demand for 2024. Outdoor DĆ©cor Trends Whether you focus on residential or […]

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How to Build and Educate Others About Your Personal Brand

Building your personal brand comes down to telling your story. ā€œEach person has a story to tell,ā€ says Jacob Hong, senior vice president of Woodlawns Landscape Company, Inc., based in Mundelein, Illinois. ā€œYou are 1-30 years ahead of someone. Share your experience and it will help someone out there.ā€ Ā  Your stories can include your […]

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Growth and Scaling: The Metrics to Watch Out For

If you’re growing fast, you might be wondering how to scale your systems, including your metrics, your reporting and your transparency to support that. This is particularly critical as you spread beyond one geographic location. ā€œDon’t get bogged down in the outputs, the EBITDA, the retention,ā€ says Joe Socolof, COO of Landscape Workshop. ā€œThose are […]

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Continuing The Legacy

With frequent mergers and acquisitions occurring in the industry, it can seem like this is the only viable exit strategy for owners who don’t want to close their doors. However, there are still plenty of lawn and landscape businesses that have been passed on to the next generation. In each of these cases, these second-generation […]

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Protecting Your Business: The Importance of Having a Drug-Free Workplace

When you’re hurting for employees, you may think the last thing you want to do is make it more difficult to source new hires by having a drug testing policy. However, having a drug-free workplace at your landscape company has numerous benefits. Why Implement Drug Testing Drug testing can seem like an unnecessary hoop for […]

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Five Field Trip Insights From Sebert Landscape

For Sebert Landscape, sustainability and success go hand in hand. While visiting the fifth-largest commercial landscape contractor in the Midwest, attendees were able to gather multiple takeaways touring their facilities during the NALPĀ Field TripĀ on Sept. 17-18. Based in Bartlett, Illinois, Sebert Landscape was founded in 1985. The company specializes in commercial landscape maintenance, installation, enhancements […]

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Building Your Team: From Camaraderie to Concrete Takeaways — The Case for Team Attendance at Industry Events

As you look to grow and scale your landscape business, you should also consider expanding who attends industry events beyond yourself. Just as you walk away with valuable insights and new connections, your team members can also leave with these tools to help them progress in their roles by accompanying you to industry events. The […]

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Changing the Game: Chenmark Supports Landscape Businesses’ Long-Term Growth and Success

This series features companies that are growing through M&As. When most landscape companies sell to a private equity firm, they understand the business will be grown and sold to another private equity firm later down the road. This isn’t the case for owners who sell to Chenmark, which sometimes gets labeled as a permanent equity […]

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Talking with Titans: Tim Portland

Tim Portland is the executive chairman for Yellowstone Landscape, a national landscape company headquartered in Bunnell, Florida. Before stepping into his current role in May 2023, Portland was CEO for the company for more than a decade. Yellowstone Landscape is No. 4 in the industry’s top revenue generating firms and specializes in commercial landscaping. Before […]

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