Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 65 of 191

We recently updated our Privacy Policy. By continuing to use this website, you acknowledge that our revised Privacy Policy applies.

Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Do’s and Don’ts of Developing A Strong Company Culture

Company culture is one of the strongest tools you have when it comes to recruiting and retaining your employees. Make sure you’re taking advantage of this selling point of your business and avoid costly mistakes that can damage your culture in the long run. The Do’s Matthew Spiece, general manager of Joshua Tree Experts, based […]

Read More

Business Smarts: Elevating the Customer Experience

If you think of some of your recent positive interactions with a business, the majority of the time, this sentiment is created by an excellent customer experience. You felt valued, heard and your needs were catered to often before you had to request it. Similarly, this is what your clients should be enjoying when they […]

Read More

Changing the Game: HeartLand Unlocks the Growth Potential of Their Partner Companies

Most landscape companies spend years fine-tuning their business before diving into M&As or attracting the attention of a private equity firm. In HeartLand’s case, acquisitions and private equity have been part of the business from the very beginning. Founded in April 2016, Ed Schatz Jr., founder & CEO of HeartLand, partnered with Great Range Capital […]

Read More

Safety Culture: Cultivating Cybersecurity Awareness Within Your Team

As technology becomes more commonplace within your landscape company, the importance of cybersecurity awareness only increases. Whether your team is using software to schedule appointments, create client estimates or tablets in the field to take property notes, all of these have the potential to be exploited if you are not educating your staff on the […]

Read More

Survey Says: Consumer Mindset Toward Green Spaces Is Positive

Recently, G&S Business Communications conducted a survey that found 69% of respondents believe having and maintaining natural grass helps the environment. ā€œConsumers have strong preferences toward natural grass driven by their desire for authenticity, the sensory enjoyment of real grass and the aesthetic values that define personal outdoor spaces,ā€ says Lyndsey Newnam, senior vice president […]

Read More

Boosting Your Business: Keys to Keep Your Culture Strong as You Grow

As a leader, you often define and drive your company’s culture. However, as you grow your business, the sheer number of employees and the geographical spread of your operations will make it far more challenging to have a cohesive culture across locations. Yet, it is not impossible. Many large landscape companies have been able to […]

Read More

Peer Perspective: The Importance of Hiring Employees for a Cultural Fit

As company culture becomes more of a focal point for business owners, you’ve probably heard some say they only hire ā€˜cultural fits.’ This practice of hiring candidates who align with your landscape business’s values and mission can sound like madness in an industry where the labor pool is ever-shrinking, but the owners who have committed […]

Read More

Faces of the Industry: Jason Chang

After serving in the Army for four years, Jason Chang was looking for a refreshing career he was passionate about. He had worked for local landscapers when he was a teenager, and Green Lawn Fertilizing was right down the road from one of his previous employers. Chang says it was the fact that the business […]

Read More

Level Up: Ziehler Lawn Care Is Focused on Enhancing Their Customers’ and Employees’ Lives

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Make 20,150 lives more enjoyable by 2030 is Ziehler Lawn Care’s current Big Hairy Audacious Goal (BHAG). This includes growing to over 20,000 active customers and building a team of 150 employees. Andrew Ziehler, owner and […]

Read More

Building Your Team: Hiring a Full-Time Recruiter

If given the choice, would you rather your crew leader handle filing your taxes as part of their job or have a CPA do that? Similarly, asking different team members to put on a recruiting hat on top of their other responsibilities isn’t going to get you the best results. Sure, they might be able […]

Read More