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Keven Stratton Jr., general counsel with Stratton Landscape Group, based in Pleasant Grove, Utah, has been involved in advocacy ever since he graduated from college. In his early roles, he organized grassroots outreach efforts and helped educate people on what a more principled approach to immigration policy could look like for the state. Now, he […]
Josh Canfield, founder, president and CEO of Pinstripe Lawn Care & Landscaping, has been growing his company rapidly, scaling the business up to $6 million in annual revenue in six years, with 90% of the business coming from maintenance and enhancement work. Canfieldās impressive growth and commitment to innovation in the industry earned him the […]
Nada Duna, chief operating officer of the maintenance division for Gothic Landscape, based in Valencia, California, has worked her way up through the industry and is known for her ability to connect with and inspire diverse teams, as well as her lifelong passion for horticulture. Her 36-plus-year career of mentoring and empowering others earned her […]
Bob Grover, founder and chairman of Pacific Landscape Management, based in Hillsboro, Oregon, has been raising the professionalism of the industry for the past 50 years. For his selfless support of the industry and his commitment to lifting individuals within his organization, Grover has been named the 2026 Lifetime Leader of the Year. āReceiving […]
In the landscape industry, you are selling labor hours, so itās natural to want your maintenance crews to complete as many jobs as possible in a day, but itās critical to ensure quality isnāt sacrificed in the process. Define Your Standards Before your team members even leave the yard, you need to guarantee that everyone […]
Guest Post by Knowledge Tree Consulting Picture the owner of a growing landscape company. At 6 a.m., he is loading the trailer. By 9, he is quoting a job; by noon, he is chasing an unpaid invoice; by mid-afternoon, he is smoothing over a crew dispute; and by evening, he is at the kitchen table […]
If youāve decided itās time for your team to go all in on AI, itās important to approach this technology with a clear understanding of its capabilities, where guardrails are needed and how to message your usage to customers. Avoid Creating AI Slop One of the major complaints against AI is the belief that all […]
If you want to take your leaders to the next level, you have to go beyond just operational expertise. The NALP Executive Leadership Program, in partnership with the UVA Darden School of Business, is designed to train leaders to think more strategically and addresses challenges such as developing and retaining high-performing teams, improving financial performance […]
Are you running the business based on your bank balance and intuition, or do you know your actual job-costed financial data? āOwners usually know how many crews they have, how busy the schedule looks, whether the phone is ringing, but they usually can’t answer what 20% of customers generate 80% of their profit or what […]
Hiring is a costly process, and thatās why a strong system is needed for onboarding. From day one, an employee should have clear expectations and a sense of purpose in their role. The first week can be stressful for a new hire, but having a plan will help ease them into the company. Ā āWrite a […]
