September 2018 - The Edge from the National Association of Landscape Professionals

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Month: September 2018

How to Better Manage Negative Customer Reviews

One negative customer review can lose a company 22 percent of its business, according to marketing firm Moz. What’s worse is that four negative customer reviews can chase away 70 percent of potential clients. Those are not positive statistics for any small business, including lawn and landscape companies. Despite the fact that online reviews are […]

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H-2B Cap Relief Pushed Until After the Mid-Terms

Last week, Congressional leadership reached a bipartisan deal to fund the government through the November mid-term elections. The appropriations committees in the House and the Senate filed a conference agreement on the FY 19 Department of Labor, Department of Health and Human Services (HHS) and Department of Defense appropriations bills, known as a “minibus”. The […]

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Rising Concerns with Distracted Drivers

Authored by Claire F. Martin, of Lehr Middlebrooks Vreeland & Thompson, P.C., H.R. Advisors to NALP members. This article appears in the September/October issue of the Landscape Professionals Magazine.  Many industries require their employees to drive, either their own vehicles or company-owned vehicles, as a part of their job duties. However, the landscape industry is […]

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Lawn, Landscape, and Sports Turf Field Day at Virginia Tech

Author Tom Tracy is the Executive Director of the Virginia Turfgrass Council  Turfgrass, horticulture, arboriculture, environmental sciences, and other industry segments can operate in self-imposed isolation. Working towards achieving cohesiveness between different industry segments, Virginia Tech’s new School of Plant and Environmental Sciences conducted the second annual Lawn, Landscape, and Sports Turf Field Day on […]

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4 Make or Break Web Marketing Trends for Landscaping Companies

Author: Alain Parcan, director of marketing for Market Hardware, Inc., an NALP consultant. See him speak at a Power Session at LANDSCAPES 2018 in Louisville.  What’s trending up in web marketing and what’s trending down? Market Hardware’s team of Web Marketing experts put their heads together to come up with a comprehensive list of the 4 […]

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