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Author, Alain Parcan, Director of Marketing for Market Hardware, and NALP consultant, contributed this article. Seasons change. And so should your marketing messages. But, when it comes to highlighting new services or seasonal offerings to your online audience, your message should inform, educate, and deliver your news in a detailed and impactful way. But the biggest […]
LANDSCAPES 2017 is in the books, and nearly 2,000 landscape professionals are now back at their offices implementing some of the strategies they learned at the education sessions in Louisville – and that is what it is all about – actionable knowledge! Sold out crowds attended the CEO Forum and the Account Managers workshop as […]
And the award goes to… We were really excited last week in Louisville to honor some of the best work in the industry at the 48th Annual Awards of Excellence. See a list of winners here. One hundred and thirty-six projects received Awards of Excellence this year, with Judges Awards going to Walnut Hill Landscape […]
Next Thursday, NALP and other members of the H-2B Workforce Coalition will join forces with PES, Mas Labor, Labor Consultants International, Amigos, and Action Visa, to descend on Capitol Hill and advocate for H-2B cap-reform. We invite landscape professionals with seasonal workforce needs to join us in D.C. for this vital advocacy event and urge Congress […]
NALP’s Industry Growth Initiative commissioned research from Harris Poll to better understand homeowners’ usage of professional lawn and landscape services and to learn about consumer buying behaviors and perceptions about the industry. The survey was conducted online within the United States between September 28 – October 2, 2017 among 2,171 adults aged 18+, among whom […]
NALP hosted 40 association leaders and industry professionals October 3 and 4 for a Workforce Development Summit designed to identify ways trade groups can work more collaboratively and effectively together to attract men and women to industry careers, minimizing duplicating, conflicting, or even competing efforts. The dialogues were enlightening, yet more importantly, they were productive […]
We moved into our new association headquarters in Fairfax, Virginia, in late August, and on October 3, we held the official grand opening party welcoming guests, vendors and to our new offices. We couldn’t be more excited with how our new space embodies the NALP brand and brings the outdoors in. Thanks to everyone who […]
Just in time for LANDSCAPES 2017, NALP Consultant member and conference speaker, Jeffrey Scott, MBA, is an author, business coach, hall-of-fame consultant, and expert in growth and profit maximization in the lawn & landscape industry. MAKE FRIENDS FIRST. I have found that it is important to make new contacts you can talk to after the […]
We are excited to bring together some of the most successful CEO’s in the industry at LANDSCAPES 2017. On October 20th, 2017 we will be holding a power session called “CEO’s Unplugged” from 9:45am- 11:15am where attendees will have the chance to ask questions to top CEO’s from three specialties. These three specialties include Lawn […]