Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 150 of 191

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

How I Do It: Core or Liquid Aeration?

It is understood that fall aeration is beneficial for lawns and helps prepare them for the following spring. However, one question that is coming up more is what type of aeration services to provide your clients. Core aeration has been the standard for years, but more companies are adding liquid aeration as an option or […]

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Finding Your Second-in-Command Employee to Grow

At some point, you will want to be able to stop working in your business so much and start working on your business. Leaders are thinking about tomorrow, next week, next month, next year, not the next job. To free yourself up for big picture planning, you need to identify your second-in-command or right-hand person. […]

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Looking Sharp: Strategies for Company Uniforms

They say don’t judge a book by its cover, but whether you like it or not, first impressions do matter. If you only have one opportunity to convince a potential client of your professionalism, the last thing you want is inadequate uniforms undermining your efforts. Doug Delano, LIC, co-owner of Level Green Landscaping, based in […]

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Faces of the Industry: Juan Gutierrez

When Juan Gutierrez came to the United States from Mexico in 1999, he originally only planned to stay for one year so he could earn enough money to buy a truck or house in Mexico, like many of his friends had done. However, he quickly developed a passion for landscaping and decided his life was […]

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How I Do It: Selling and Creating Showstopping Seasonal Displays

Seasonal displays can provide a pop of color and cheer when most of the landscape is becoming dull during the fall and winter months. Learn what companies offering this service have to say are the major selling points and how they avoid creating the same old display year after year. What Sells Seasonal Displays? Aaron […]

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Critical Fundamentals with Danny Kerr: Season 2, Episode 17 of Growing in the Green Industry Podcast

In season 2, episode 17 of the Growing in the Green Industry Podcast, Brett Lemcke, VP of R.M. Landscape talks with Danny Kerr, co-founder of Breakthrough Academy. Hyper-focused by his desire to do better, be better, Kerr started his own contracting business when he was just a teen and by the age of 20, he […]

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Business Smarts: Getting the Most Out of Fall Aeration

It’s the time of the season for aerating. Fall aeration relieves soil compaction and allows for proper water and air exchange, enhancing root development. It complements the whole lawn care package and helps set your clients’ properties up for success, which is why so many companies in the lawn care and landscape maintenance industry offer […]

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Level Up: GrassRoots Tree and Turf Care Spreads Its Roots with Franchises

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Josh Wise knew he’d be an entrepreneur from the time he could talk. He was always selling something to somebody. He started out mowing lawns when he was 14, with his father driving him around on […]

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Business Smarts: Adding Seasonal Displays to Your Services

The official start of fall is not too far off and with it comes a number of opportunities to install different seasonal displays for your customers. While the motives for commercial and residential clients to invest in seasonal displays will differ, this can be a profitable add-on for your business. Mark Borst, LIC, president and […]

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NAVIGATE Is a Learning Experience for Both the Mentee and Mentor

When trying to grow your company, you may think you’re on your own, but this isn’t the case. NALP’s NAVIGATE program provides you the opportunity to connect with industry mentors, knowns as Trailblazers, who have learned things the hard way so you don’t have to. NAVIGATE is free to NALP members and offers three different […]

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