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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. New Castle Lawn & Landscape, based in Birdsboro, Pennsylvania, has undergone some serious ups and downs over the years, but they have weathered the storms and come out stronger now. Founded in 1994 by Bryan Weise […]
When starting out, itās natural for lawn care and landscape company owners to try to do everything on their own. However, as most businesses break the million-dollar revenue mark, the new challenge can be having a company that thrives even when the owner isnāt around. Bill Silverman, owner of Springboard Business Coaching, specializes in coaching […]
Hope Cooper, plant purchaser and nursery manager for Bella Terra Landscapes & Garden Center, based in Ellendale, Delaware, got into the industry in 1997. Her best friend was a grower for Frank J. Smith Nursery in Millsboro, Delaware, and got Cooper a job at the garden center. Cooper was in the restaurant business for a […]
Sometimes they call it white gold. And there is no denying that snow plowing can be a lucrative business, but it comes with its own set of challenges. So, if you operate in a market where thereās enough snow, should you be offering snow removal as a service? Four industry professionals weigh in on the […]
Fall is officially here and with winter lurking around the corner, itās time for the necessary task of scheduling irrigation winterizations. By conducting irrigation blowouts in a timely manner, you can ensure there is no water in the irrigation system before the freezing temperatures arrive. Perfect Timing Obviously, where you are located will play a […]
In season 2, episode 18 of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Brett Lemcke, VP of R.M. Landscape, Luke Melograno, production coordinator at Mariani Landscape and Macey Wollenberg, branch manager at LandCare, talk with Beth Berry, vice president of turf and ornamental sales for Advanced […]
Greg Cole, president of Cole Landscaping, Inc., based in Ipswich, Massachusetts, originally started out framing homes but when his boss went bankrupt, he ended up starting a landscaping job. Within a year he was running two crews and when he asked for a raise and only received a 50-cent increase, he struck out on his […]
While most customers come from referrals and word of mouth, people who are looking for a lawn care or a landscape company without a suggestion from a friend or family member are going to be searching online. Even if a potential client has received a referral, some still like to check out the businessās website. […]
More than 500,000 Hispanic-Americans work in the landscape industry across the country. Pathways into landscape careers and business ownership are varied, but growth opportunities and a love of the outdoors fuels many Latinosā longevity in the industry. How They Entered the Industry For Ray Rueda, CEO of Natureās Dream Landscape, based in Pinecrest, Florida, he […]
Victoria Trucco studied architecture in Colombia and had wanted to earn a masterās degree in urbanism. However, her dual citizenship caused her to not be eligible for a scholarship at Penn State. āI had two small children and could not afford the private university for urbanism,ā she says. Her husband, Ray Rueda, was relocated to […]
