March 2021 - Page 4 of 4 - The Edge from the National Association of Landscape Professionals

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Month: March 2021

Level Up

Level Up: Plants Creative Landscapes Focuses on Their Purpose

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Plants Creative Landscapes’ owner Pam Dooley doesn’t look at her company’s size or revenue as a way to measure their growth, but rather their purpose. “I am always curious about ways to just expand and evolve […]

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Team Building: Recruiting at the High School Level

There are many who unaware there are careers in the landscape industry and one way to combat this is by recruiting students at the high school level. Chris Joyce, president of The Joyce Companies, based in Marstons Mills, Massachusetts, says he has been recruiting at high schools for the last four to six years. He […]

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Mandy Moreland Reflects on 18 Years with McHale Landscape Design, Inc.

Guest Contributor Mandy Moreland first got into the landscape industry working at a local nursery. Those experiences drove her decision to major in landscape management at the University of Maryland. More than two decades later, Moreland is the Director of Operations and Nursery Management at McHale Landscape Design. For the last 18 years, Moreland has […]

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Digital Sales: A Strategy that Converts in the Digital Landscape

Guest Content Statistics show that today’s consumer does more than two months of online research before ever contacting a company directly. Realizing that a large portion of the sales process is achieved before that first contact, leading landscape companies are building out their digital sales processes and prequalifying machines, by creating content that aligns to […]

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Strategic and Profitable Company Growth with Seth Kehne: Episode 41 of Growing in the Green Industry Podcast

In the 41st episode of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Brett Lemcke, VP of R.M. and Luke Melograno, production coordinator at Mariani Landscape, talk with Seth Kehne, president of Lawn Butler, a maintenance and design-build firm in Knoxville, Tennessee. Kehne started mowing lawns in […]

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How I Do It: Switching to a Subscription Service Model

Cash flow is crucial in order to scale your business and one way to help remedy this issue is to switch your operations to a subscription service model. Blades of Green, based in Edgewater, Maryland, has been operating this way for five years now. Brad Leahy, vice president of the company, says he would never […]

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NALP Members in the News: Gothic Landscape, Bruce Co., Ruppert Landscape, Davey Tree

Read more about these NALP members and partners in the news. Gothic Landscape Names New CEO Roger Zino, vice chairman of Gothic Landscape, has been named the new CEO. Jon Georgio, the current CEO, will remain chairman of the board. He will also continue to be active in his passions such as distinctive customer relationships […]

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Landscapes of the Month: Maintaining and Updating the Imperial Center

One of Southeast’s largest commercial office parks, the Imperial Center in Durham, North Carolina, features 4.4 million square feet of office, warehouse, flex and retail space spread across 456 acres. The client was seeking improved customer service, communication and landscape quality and hired GreenView Partners, based in Raleigh, North Carolina. “With the communication and all […]

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