NALP member Archives - Page 2 of 11 - National Association of Landscape Professionals

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Level Up: Maldonado Nursery & Landscaping, Inc. Isn’t Slowing Down

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Maldonado Nursery & Landscaping, Inc. is one of the largest privately-owned Hispanic businesses in the United States. But this San Antonio, Texas, company wasn’t always so large. The business was founded to provide Rogelio Maldonado and […]

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In Memoriam: Janet Henderson Cole

Janet Henderson Cole passed away on Sept. 27, 2021, at the age of 62 after a long battle with breast cancer. Cole was a retired Regents Professor Emeritus from Oklahoma State University (OSU). As a valued NALP member, Cole served as the Educator representative on the International Certification Council (ICC) from 2015–2021 and was a […]

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Level Up: New Castle Lawn & Landscape Focuses on the Profitability of Their Core Services

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. New Castle Lawn & Landscape, based in Birdsboro, Pennsylvania, has undergone some serious ups and downs over the years, but they have weathered the storms and come out stronger now. Founded in 1994 by Bryan Weise […]

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Member Spotlight: Greg Cole, Cole Landscaping, Inc.

Greg Cole, president of Cole Landscaping, Inc., based in Ipswich, Massachusetts, originally started out framing homes but when his boss went bankrupt, he ended up starting a landscaping job. Within a year he was running two crews and when he asked for a raise and only received a 50-cent increase, he struck out on his […]

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Photo: Green & Clean Landscaping Inc.

Latinos’ Passion for the Industry Fuels Entrepreneurship

More than 500,000 Hispanic-Americans work in the landscape industry across the country. Pathways into landscape careers and business ownership are varied, but growth opportunities and a love of the outdoors fuels many Latinos’ longevity in the industry. How They Entered the Industry For Ray Rueda, CEO of Nature’s Dream Landscape, based in Pinecrest, Florida, he […]

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Faces of the Industry: Victoria Trucco

Victoria Trucco studied architecture in Colombia and had wanted to earn a master’s degree in urbanism. However, her dual citizenship caused her to not be eligible for a scholarship at Penn State. “I had two small children and could not afford the private university for urbanism,” she says. Her husband, Ray Rueda, was relocated to […]

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Faces of the Industry: Juan Gutierrez

When Juan Gutierrez came to the United States from Mexico in 1999, he originally only planned to stay for one year so he could earn enough money to buy a truck or house in Mexico, like many of his friends had done. However, he quickly developed a passion for landscaping and decided his life was […]

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Level Up: GrassRoots Tree and Turf Care Spreads Its Roots with Franchises

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Josh Wise knew he’d be an entrepreneur from the time he could talk. He was always selling something to somebody. He started out mowing lawns when he was 14, with his father driving him around on […]

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Level Up: emi Landscape Operates With a Fanatical Attention to Detail

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. When emi Landscape was started in 1983, it was out of necessity. Founder Ed Wigfield had been laid off from his construction job and had just built his own house. Since then the company has grown […]

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Level Up: Martin Landscape Trains to Retain Employees

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Wade Martin started his company Martin Landscape with a desire to provide a place where people could grow. Ever since opening their doors in 2004, the Port Royal, South Carolina-based company has invested in their employees. […]

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