As Told To Archives - The Edge from the National Association of Landscape Professionals

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As Told To

Reflecting on My Small Business Struggles and the Gift They Provided

This article is written in an “As Told To” format. John Munie is the founder and president of Focal Pointe, a $50 million firm specializing in commercial landscape maintenance, based in Caseyville, Illinois. During the early years, I would look at the Top 100/150 lists and wonder what those guys knew that I didn’t. How […]

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How I Stopped Being a Frog in a Slowly Boiling Pot

This article is written in an “As Told To” format. Jeff Rossen is the visionary/CEO of Rossen Landscape, a $7 million firm specializing in high-end residential design-build, installation and maintenance in Great Falls, Virginia.In 2001 when I was just starting out, we would cut lawns 28 to 30 times in a growing season. By 2008, […]

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