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When it comes to marketing your green industry business online–in particular with social media–it is critically important that your business place strategy and principles above all else. Ā You know the cliche, āDonāt put the cart before the horseā. In our case, donāt let the ātoolsā of Internet marketing and social media dictate your marketing […]
“This month letās stand up and show the world all of the great things we do and how we actually are acting as professionally trained, environmental improvement focused good stewards.”
At the beginning of a new year, everyone in the industry takes a closer look at cutting costs regardless of how well they did the previous year. Generally we view cutting costs as more money in our pocket as long as we don’t negatively impact the value of what we deliver. Many of us look […]
Before the invention of the magnetic compass, people plotted their journey into new territory by dead reckoning or by celestial bodies like the sun or the North Star. Others followed herds of game or their instincts in search of fertile lands. Centuries later, with the introduction of the compass and map charting capabilities, travelers venturing […]
As many of you already know, PLANET and PGMS have extended their contracts (and partnerships) with OPEI/GIE+EXPO through 2018. Yes, we enjoy working with both OPEI and PGMS, but that in and of itself would never be reason enough to commit to several more years in Louisville. Instead, the move happens to be a very […]
Ā For more than thirty years, PLANET with the help of its suppliers, has sponsored a semi-annual report known as “The Crystal Ball Report”. If you have never heard of this report you are in the majority and man have you been missing out! Each report predicts trends and recommends actions you can take to […]
Let me start be introducing myself. I am Jeremy Thorne, from the little town of Sugarloaf, Pennsylvania. I am a student at Pennsylvania College of Technology in Williamsport, Pennsylvania, majoring in ornamental horticulture with a landscape emphasis. This year, I had the great opportunity to represent my school and PLANET at the 2011 Green Industry […]
As PLANET president, I am directed by by-laws and policies to facilitate and coordinate ongoing PLANET Board of Directors processes and functions. I am also charged with the responsibility to ensure a successful annual agenda for board activities and for the overall association. Ā Most incoming presidents (I’m no exception) have strong feelings about certain […]
I attended my first national conference and trade show in Indianapolis in 1984. My reason for going was simple. I wanted to get into the lawn care business and needed to find out as much as I could about the industry before taking that big first step. What I learned at the event helped me […]
Like many industries, our industry is undergoing significant changes. Some companies will not survive, as their leaders cling to the past, dig in their heels, or bury their heads in the sand. Other companies will charge into the future, guided by leaders seeking new opportunities to add value to their customerās lives. The difference between […]
