September 2025 - Page 4 of 4 - The Edge from the National Association of Landscape Professionals

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Month: September 2025

Making Your Marketing Dollars Count: How To Spend Smarter

Marketing is an important line item in your budget, but you can easily end up wasting your money if you aren’t regularly measuring and adapting your methods to changes in the market. Setting Your Budget It can be tempting to not increase your marketing budget as you grow to limit your expenses, but it’s best […]

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Turning Data into Action: How to Move from Data Overload to Data Mastery

As you implement more technology in your landscape business, you can easily become overwhelmed by the amount of data at your fingertips.   ā€œParalysis by analysis is a real malady today because you’ve got so much stuff that you’re just inundated with on a daily basis, and you get a lot of disparate data that’s […]

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Landscapes of the Month: Delivering Elegance to a Historic Neighborhood

Among the busy streets of Washington, D.C., is a historic home with an elegant landscape. Not long ago, the owners purchased two properties to add a guest house to the main home. The family also wanted to renovate the existing landscape to match the beauty of the surrounding neighborhood. They brought in McHale Landscape Design, […]

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How I Do It: Becoming A Public Benefit Corporation

Klausing Group, PBC, based in Lexington, Kentucky, has always believed that businesses can be a force for good. They decided to take that belief one step further by becoming a Certified B Corporation. CEO Roscoe Klausing announced his company’s decision to pursue B Corp certification at Leaders Forum in 2023 as part of their strategy […]

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