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There are a multitude of marketing methods, both traditional and digital, readily available for lawn care and landscape companies to take advantage of. However, it can be overwhelming deciding where your marketing dollars are best spent. “Most landscaping companies do not have proper digital marketing strategies and execution in place — it’s just a fact,” […]
When The Ohio State University decided to transform Mirror Lake from a brick-bottom, man-made pond into a marsh wetland that resembled the original spring-fed pond from the 1890s, they knew to turn to Environmental Management Services, Inc., (EMI) based in Plain City, Ohio. The university has worked with EMI on many construction projects prior to […]
Guest Content As the owner of a landscaping business, chances are strong that you’re having an increasingly difficult time reaching customers by phone and email. They’re busy with other things, and that broken communication is an ever-present threat keeping you from getting paid and retaining customers. So what can you do? You need to grab […]
As we head into the dormant season, you may start getting phone calls from clients as this is can be a prime time for pruning trees. Pruning is an important practice that removes dead and dying branches, allowing for new growth while protecting people below. While it may seem like a straightforward task, make sure […]
In season 2, episode 27 of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench, and Luke Melograno, production coordinator at Mariani Landscape, reflect on what they are thankful for this year and wanted to wish all our listeners a very Happy […]
As your lawn care or landscape company grows, you’ll need leaders to step up and fill new roles. Naturally, you want to reward your team members who have been with you on the front lines, but some of them may need some fine-tuning before they’re ready for a management position. Often you are faced with […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Lee Buffington, LIC, originally wanted to become a doctor but along the way, he found another career path in landscaping. What had started as a summertime job to earn money for college turned into a full-fledged […]
With only one month left on the calendar before it’s time to close the books on 2021, now is the time to be bringing it home on some final lawn care practices. Ben Hamza, Ph.D., product development associate director with FMC Professional Solutions, weighs in on the best practices for these final fall tasks before winter. […]
Even though the months of November and December bring thankfulness and giving to the forefront of people’s minds, these landscape companies opt to give back to their communities year-round. Peter Novak, president of Serpico Landscaping, based in Hayward, California, says they have grown their company in the San Francisco Bay area for 32 plus years […]
Just like a hitter with a lot of RBIs makes his team more likely to win baseball games, having a salesperson with a higher sales closure rate can help your company succeed. Increasing your sales closure rate requires you to take a look at your sales process and see where things are going awry. It’s […]