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Many sales experts say better understanding your customers is the secret of successful selling. Existing customers are important sources of information. The more you know about them, the more you can target other people like them as new customers and the more you can increase current customers’ spending. Customer profiling enables lawn and landscape professionals […]
What do sports have to do with the way you run a business? Quite a lot, says Ross Bernstein, an award-winning, peak-performance business speaker who is the best-selling author of nearly 50 sports books. Bernstein will be leading a 2020 Leaders Forum workshop entitled, “Harnessing Innovation and Technology to Invest in Your Company’s Future: Greatest […]
Lisa Fiore, founder and CEO of LandscapeHub, grew up in the nursery business. In 1916, her great-grandfather started Charles Fiore Nursery in Chicago. Fiore spent her childhood roaming around the nursery fields and falling in love with the industry, as a whole. In early 2000, she joined the business, learning all aspects from buying to […]
Does the landscape industry have a labor shortage? No doubt. Can robot mowers help? Phil Allen, professor at Brigham-Young University in Provo, Utah, discussed just that on Thursday morning during the TED Talks session at LANDSCAPES. Autonomous, e.g. robotic, lawn mowers offer a number of sustainability and labor-reducing benefits. Despite increasing popularity through Europe, robotic […]
Company culture is increasingly becoming a differentiator for landscape businesses. A positive, productive culture has the power to make prospective employees and customers want to partner with you. Even more important, they’ll make them want to stay with you. While it can be simple to describe what your company does, as in the services it […]
With the proper motivation, training and support system, members of any generation can become capable of remarkable accomplishments. Phil Gwoke‘s goal in speaking to LANDSCAPES attendees at the CEO Forum this week was to bring awareness to what formed and influenced the generations, explore the resulting values and motivations. Then, he gave landscape business owners […]
As owner of Meticulous Landscaping Inc., Waretown, New Jersey, Robert Kraft knows plenty about providing landscape services to commercial properties. His company’s expertise includes commercial lawn care, landscape design, construction and installation services, irrigation installation and maintenance, and tree care and snow removal services. He has also learned that touching base with his management team […]
You’re beyond the plan-on-a-napkin stage. It’s time to create your first business plan, or take one you already have in play to the next level. So, what now? How will you advance your planning approach so you can dig deeper into the business and get better results? As your business changes, so does the need […]
Companies encounter no shortage of challenges when determining job costing and project profitability. A survey commissioned by QuickBooks captured some of those pain points among seven industries, including landscaping. Let’s take a look. Two to five bad estimates could put nearly 50% of companies out of business 24% of businesses say two to three bad […]
When an already-sustainable sports and entertainment complex was looking to up their game even more, they turned to DeSantis Landscapes to get the job done. The Moda Center at the Rose Quarter, a 30-acre campus and home to the Portland Trail Blazers, had been improving their sustainability efforts across the board, having earned their first […]