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While digital marketing can be used to cement your brand or reach potential new hires, it is also effective for lead generation. It informs customers about your business and what services you offer. Digital lead gen differs from traditional advertising as it requires more touch points to convert customers. It includes everything that goes into […]
The National Association of Landscape Professionals was presented the National Mall Volunteer Partner of the Year Award on Dec. 4, 2021, by the National Mall and Memorial Parks of the National Park Service. “I was so proud to accept the award in honor of the National Association of Landscape Professionals and our members,” says Bruce […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Lee Greathouse, LIC, knew when he graduated from the University of Tennessee in 1974 with a B.S. in ornamental horticulture that he wanted to start his own company. However, he knew he needed some experience first. […]
The year is drawing to a close and the collection of holidays in December make it a prime time to host a celebration. It’s natural to want to host a party as a sign of appreciation to all those who helped your business complete another successful season. However, the funds for your party planning committee […]
Do you know what your leadership style is? Furthermore, do you know the leadership styles of others in your organization and how effective they are? Sean Martin, Donald & Lauren Morel Associate Professor of Management at the University of Virginia Darden School of Business will be presenting on how leadership styles impact followers during Leaders […]
In season 2, episode 28 of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench, Luke Melograno, production coordinator at Mariani Landscape, talk about the different career wins they have had over the last few months. In this podcast, they discuss the […]
Read more about these NALP members and partners in the news. SavATree Merges with Urban Tree Service SavATree has merged with New Hampshire-based tree care company, Urban Tree Service. This expands SavATree’s presence in the New England area, serving customers throughout New Hampshire, Maine and Northeastern Massachusetts. “We are excited to partner with a company […]
There are a multitude of marketing methods, both traditional and digital, readily available for lawn care and landscape companies to take advantage of. However, it can be overwhelming deciding where your marketing dollars are best spent. “Most landscaping companies do not have proper digital marketing strategies and execution in place — it’s just a fact,” […]
When The Ohio State University decided to transform Mirror Lake from a brick-bottom, man-made pond into a marsh wetland that resembled the original spring-fed pond from the 1890s, they knew to turn to Environmental Management Services, Inc., (EMI) based in Plain City, Ohio. The university has worked with EMI on many construction projects prior to […]
Guest Content As the owner of a landscaping business, chances are strong that you’re having an increasingly difficult time reaching customers by phone and email. They’re busy with other things, and that broken communication is an ever-present threat keeping you from getting paid and retaining customers. So what can you do? You need to grab […]
