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This article is authored by NALP consultant member Ed Laflamme, Landscape Industry Certified. Ā Laflamme isĀ an author, speaker, consultant/coach and mentor to āgreen industryā owners nationwide and co-owner of The Harvest Group. You can get advice from the Harvest Group in person in winter 2017 at the People Academy Live. The landscaping business is like a […]
By Alain Parcan, Market Hardware, Inc. Ā GetĀ more marketing tips at Market Hardware’s session at LANDSCAPES 2016,Ā Web Marketing in 2017: Four Keys to Unlocking Maximum Profitability, on Thursday, October 20.Ā Web Marketing experts have frequently debated the risks and benefits of different forms of marketing. But one thing they all agree on is that when it […]
Social media is hard to figure out.Ā It is time consuming and it is always changing. Ā But if you have a good strategy and keep your target audience in mind, you can figure it out and reach your target audience. This social media playbook can help. Powered by NALP Content Partner, WorkWave, get quick tips and […]
Everyone wants to know how they are doing against the competition. This preview of the full Operating Cost Study, produced by Landscape Management magazine the National Association of Landscape Professionals, and Turf Books will give you an idea of how your company stacks up against the competition. A final report will be available this winter. […]
Design/build landscape business management was the focusĀ during the NALP Field Trip with Marty Grunder at Mariani Landscape, in August. Here are a few things we learned that all great design build companies have in common – they: Have a vision, a dream and share it with their people. Not having a vision is like going […]
Customers say certifications and accreditations are one of the top things they look for when choosing a provider. If you areĀ Landscape Industry Certified, it is important to tout your achievement and let customers and potential employers know what it means and why it is important. Here are some of the ways that people talk about […]
NALP Consultant Bill Silverman let us in on the secret to running your company like the CEO of a major corporation. Having a multi-million-dollar business is the dream of many business owners. Itās a sign that youāve made it. Itās the point where youāll have enough money, time, and freedom to do what you want […]
Do you find that too many of your design/build jobs have a low profit bar? At the NALP Field Trip with Marty Grunder, Marty and Frank Mariani, of Mariani Landscapes in Oak Bluff, Illinois, shared some insights to help raise the bar and your bottom line: Pick the right job and client. Start targeting and […]
NALP recently had a chance to pick the brain of Brian Kraff, the co-founder of Market Hardware, a provider of small business website marketing products and services that cater specifically to the landscape industry. We asked him our top 5 burning web marketing questions. Bring your questions to his session at LANDSCAPES 2016 in Louisville […]
What to do when your competition low balls you and you are feeling pressure to lower your prices? Ā Don’t panic says LandOpt President and CEO Tim Smith. The following are five actions Smith recommends to help neutralizeĀ price concerns:
