November 2020 - The Edge from the National Association of Landscape Professionals

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Month: November 2020

Landscaping Businesses Can Now Invest in Google’s Local Service Ads

Guest Content Online lead generation for landscaping businesses has reached a new peak. For those planning next season’s marketing strategy, Google has added landscape service categories to its Local Service Ads program! Local Service Ads (LSA) are triggered when a consumer searches for a local service on Google. These are the paid ads showing up […]

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Business Smarts: Operating with Open-Book Management

Open-book management (OBM) is the philosophy that your company will perform better if you share the relevant finances of the company as a whole. By sharing this information with all your employees you can engage them more and build a loyal, informed team. “It’s a great way to make sure all your colleagues are committed […]

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Happy Thanksgiving!: Episode 27 of Growing in the Green Industry Podcast

From our families to yours, Happy Thanksgiving! Our celebrations may look a little (or a lot) different this year, but the focus on giving thanks remains. We have a new group of folks to be thankful for this year – our listeners. Thank you! Perhaps you’ll find the chance over the holiday to ‘carve’ out […]

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Level Up: Belknap Landscape Company, Inc. Is Committed to Doing Things Right

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Belknap Landscape Company, Inc., based in Gilford, New Hampshire, is currently working toward reaching the $10 million revenue mark, which they feel might be their sweet spot. “We’ve always strived to be small enough that employees […]

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Business Smarts: How to Maximize Your Career Page

One of the keys to establishing a labor pipeline is to always be recruiting. A simple method for constant recruitment is to establish a career page on your website. Kelly Dowell, founder of Keldo Digital, says it’s a great idea to have a career page for various reasons, including recruitment, branding and sales. She explains […]

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Expand Your Thinking with the Innovation and Technology Forum

Did you miss the Innovation and Technology Forum yesterday? There’s still time to view the full event with the All-Access Pass. You can log in to the virtual platform any time between now and Nov. 17, 2021, to watch the recorded sessions. If you’re curious about what all was covered, here are some of the […]

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Taking Chances with Confidence and Faith with Neil Bales: Episode 26 of Growing in the Green Industry Podcast

In the 26th episode of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench, and Luke Melograno, production coordinator at Mariani Landscape and Brett Lemcke, VP of R.M. Landscape talk with Neil Bales, president and COO of LandPatterns. LandPatterns is a landscape […]

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How I Do It: Bringing Arboriculture In-House or Subcontracting

If your company is looking at adding a tree care division to your operations a major question is should you have in-house arborists or subcontract with a tree care company? The answer depends on aspects such as your core company focus, your client base and your available capital. “Work to understand all the costs associated […]

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members in the news

NALP Members in the News: Hoffman Landscapes, Weed Man and Ruppert Landscape

Read more about these NALP members and partners in the news. Hoffman Landscapes Names New Branch Director Stephen Dumark has accepted the role as branch director for the design/build department at Hoffman Landscapes. This promotion is part of the transition surrounding Hoffman’s purchase of Kent Greenhouse & Gardens. Brian Cossari, who was over the design/build […]

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Business Smarts: Implementing Succession Planning in Your Organization

Succession planning isn’t something you should only start considering when you get closer to retirement age. This is a future-focused practice of identifying the knowledge and skills needed to perform in certain roles and preparing multiple individuals to potentially carry out those functions. Succession planning also isn’t just about who is going to take on […]

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