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When it comes to marketing your green industry business online–in particular with social media–it is critically important that your business place strategy and principles above all else. You know the cliche, “Don’t put the cart before the horse”. In our case, don’t let the “tools” of Internet marketing and social media dictate your marketing […]
I have spent 50 plus years in this profession, so it’s safe to say this is the only work I’ve ever done. As senior vice president of Government Affairs and Industry Relations for TruGreen, I’m still very involved with the industry, networking with landscape professionals and lawn care operators around the country. Indeed, throughout my […]