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One of the most basic principles of marketing is this: Go where the customers are. When I started my landscape contracting business in 1988, that was the first thing I did – I went out and talked to people in our community to announce my new company. Within 24 hours I had 3 […]
As I find myself in my third year of sitting on the International Certification Council (ICC) as the chair, I know the big question for everyone holding a PLANET certification is “what is going on” and “why all the change?” The ICC, the PLANET board, Canada’s certification council, PLANET staff and many other volunteers have been […]
Thriving in this down economy is top of mind for all businesses, large and small, and PLANET’s Green Industry Conference (GIC) has the educational sessions, workshops, and networking to help members do just that. PLANET invites all green industry members to come to Louisville, Kentucky, October 28–31, 2009, and get up to speed on some […]
I have been signing my business correspondence with the designation “CLP” now for more than 10 years. Many of my clients are commercial property managers who also sign their business correspondence with designations from their own professions (e.g. CPM, CCIM, SIOR, and so forth), and while few questions are asked about what these designations are […]
University and Community College faculty play an important role in the preparation of the next generation of leaders in the Green Industry. We take the responsibility of training Green Industry managers seriously, and PLANET is our partner. When faculty members get together at the Green Industry Conference (GIC) or at Student Career Days, a common […]
In my opening remarks at this year’s Renewal and Remembrance, I shared a quote with attendees, something I had heard years ago. The quote is, “You can never pay back; you can only pay forward.” How true that was for the volunteers who were preparing to spread lime, install plants, prune trees, and do other […]