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Last year when I attended PLANET’s Green Industry Conference (GIC), I had the pleasure of meeting and interacting with P. Allen Smith, who hosts one of America’s most popular gardening and landscape television shows. Allen and I shot several promotional videos for PLANET and the Green Industry. I was excited to see via Social Media […]
At the heart of it, PLANET is really about relationships.
One of the most basic principles of marketing is this:Ā Go where the customers are.Ā Ā When I started my landscape contracting business in 1988, that was the first thing I did – I went out and talked to people in our community to announce my new company. Ā Within 24 hours I had 3 […]
University and Community College faculty play an important role in the preparation of the next generation of leaders in the Green Industry.Ā We take the responsibility of training Green Industry managers seriously, and PLANET is our partner.Ā When faculty members get together at the Green Industry Conference (GIC) or at Student Career Days, a common […]