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Too often, sustainability is viewed through a keyhole. Rather than merely focusing on the environmental aspect, choosing to operate sustainably should make sense for your business holistically. āEvery decision we make must equally support our people, our company, our clients and our community,ā says Dale Nussbaum, founder and CEO of Nussbaum Group, Inc., based in […]
Sustainability is often viewed as a āfeel-goodā initiative that comes at the expense of profitability. However, landscape companies that have already chosen to operate as sustainably as possible are finding that this choice not only helps preserve the planet but also resonates with clients. āWhen we started GreenWeaver in 2008, the general public was not […]
If youāre looking to differentiate your business, green roofs are a sustainable niche offering that offers high-visibility projects to your business. However, itās also important to consider key factors such as market demand and the complexity of these installations before adding this offering to your service lines. Is the Demand for Green Roofs Waxing or […]
Consumers care about sustainability, and theyāre willing to pay for it. Even as inflationary pressures rise, 80% cite a willingness to pay more for sustainable options. However, what practices you choose to focus on matters as clients are seeking sustainability changes that benefit them through cost savings, increased quality of life and aesthetics. Water Efficiency […]
When it comes to selling water conservation enhancements to residential clients, what matters most varies drastically from what convinces commercial customers. While financial incentives like lower water bills and rebates help, behavioral motivations drive lasting change on the residential side. According to the Healthy Green Spaces Coalition, homeowners change their landscape and irrigation practices for […]
The adoption of native plants in more residential and commercial landscapes is a trend that is being driven by consumer demand, regulatory changes and landscape professionals taking the lead. Native plants support biodiversity and tend to be hardier than non-native varieties, requiring fewer inputs to keep them alive. As client values shift, you can take […]
A hummingbird hovering over a cardinal flower, a caterpillar on a milkweed plant, and wood frog tadpoles thriving in a vernal pool are all signs of success for Parterre Garden Services. āThese are all moments that are obviously ephemeral, and they may seem small to some, but they reflect the impact of thoughtful land stewardship,ā […]
For nearly 15 years, this park has been a highlight of the Southern Methodist University campus in Dallas, Texas. But it hasnāt always been this way. Before 2011, the site was underused and covered in pavement. As plans came together for a change, the goal was clear: Create a native plant community in the heart […]
As sustainable water use becomes more top of mind for customers, one option you can present is incorporating rainwater harvesting to supplement their irrigation usage. Rainwater collection can help reduce stormwater runoff and has fewer contaminants compared to surface and ground waters. How much water a client can expect to collect and be able to […]
In response to drought conditions, many municipalities have rolled out water restrictions that result in tree deaths and increase the heat island effect as they label turfgrass and green spaces as part of the problem. Recognizing this challenge for the irrigation and landscape industry, the National Association of Landscape Professionals, Scotts Miracle-Gro, Hunter Industries, Rain […]
