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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
Social media can be daunting for landscape and lawn care companies, especially when you plan to start using a platform for business purposes rather than personal ones. Yet it can also be a powerful marketing tool when used effectively. Each social media platform comes with its own nuances, benefits, downsides and audiences. Like any other […]
Excerpted from the July/August issue of The Landscape Professional magazine Rolling into the dog days of summer, heat will be a constant factor your crews out in the field will face. When the human body is unable to maintain a normal temperature, heat illnesses can occur and may result in death. Workers can become overheated […]
In the seventh episode of theĀ Growing in the Green Industry Podcast,Ā hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench, Brett Lemcke, VP of R.M. Landscape, and Luke Melograno, production coordinator at Mariani Landscape spoke with Frank Mariani, LIC, CEO of Mariani Landscape. Mariani Landscape was founded in 1958 by […]
Many companies, regardless of the industry theyāre in, tout their customer service as a reason why consumers should choose them over others. Yet have you taken the time to evaluate your customer service to ensure youāre backing up your claims? Thereās the common saying that the customer is always right, but thereās far more to […]
Rebranding is a tricky business, especially if customers are familiar with your companyās name, but sometimes it is necessary. CMās Outdoor Solutions Group, based in Omaha, Nebraska, went through a rebrand last year when they decided their former name no longer reflected the breadth of their service offerings. āOur previous name was CMās A Cut […]
In the sixth episode of the Growing in the Green Industry Podcast, members of the NALP Women in Landscape Network (WILN) took over the podcast. NALPās Jenn Myers, senior director of workforce development, hosted the podcast and was joined by guests Lisa Fiore, co-founder of LandscapeHub, Callan Dudley, general manager of Southern Landscape Group, and Claire […]
Ideal Landscape Group, based in St. Louis, Missouri, has been using the H-2B program for close to 15 years. The company typically requests 45 visas. In 2019, only 25 percent or less of the companies in the St. Louis area that use the H-2B program received their workers. āWe were fortunate enough to get them,ā […]
Diversity makes companies stronger. That’s why the National Association of Landscape Professionals is launching an industry-wide discussion about how we can proactively encourage and support greater diversity in the industry. Find out how these companies achieve success through inclusive corporate cultures. Why Diversity Matters āThe more diverse we are, the better we can be as […]
In the fifth episode of theĀ Growing in the Green Industry Podcast,Ā hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench, and Brett Lemcke, VP of R.M. Landscape spoke with Phil Harwood, LIC, a managing partner of GrowTheBench.com, an online resource for green industry education and employee development. GrowTheBench, founded […]
On Monday, June 22, President Donald Trump signed an Executive Order to further limit the entry of immigrants into the United States. The Executive Order extends the April 22 Order which suspended entry of immigrants into the U.S. and expands the scope of the Order to also suspend temporary guest worker programs until the end […]
