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One of the most basic principles of marketing is this: Go where the customers are. When I started my landscape contracting business in 1988, that was the first thing I did – I went out and talked to people in our community to announce my new company. Within 24 hours I had 3 […]
Thriving in this down economy is top of mind for all businesses, large and small, and PLANET’s Green Industry Conference (GIC) has the educational sessions, workshops, and networking to help members do just that. PLANET invites all green industry members to come to Louisville, Kentucky, October 28–31, 2009, and get up to speed on some […]
University and Community College faculty play an important role in the preparation of the next generation of leaders in the Green Industry. We take the responsibility of training Green Industry managers seriously, and PLANET is our partner. When faculty members get together at the Green Industry Conference (GIC) or at Student Career Days, a common […]
I think my first PLANET conference I attended was the then 1986 ALCA Green Conference in Dallas TX. Since then I have only missed two during the last 28 years. Why? I have learned more from the seminars and networking at PLANET events than any other method. From the HUGE trade show, to the 75 different […]
Last month, I presented my interpretation of what a true professional is, using an analogy of a four-legged stool. One of those legs happens to be hard work. Frankly, it’s hard work to start a business, to maintain a business, and to be a consummate professional, even in the best of times. In more challenging […]