If you are attending ELEVATE in Orlando, Florida, during Sept. 18-21, don’t miss out on Heritage Landscape Supply Group’s benefit concert being held on Sept. 19 from to 7 p.m. to 11 p.m. at the House of Blues.
This concert is free to conference attendees from the landscape industry and features performances by 2022 ACM New Female Artist of the Year winner, Lainey Wilson and New Male Artist of the Year, Parker McCollum. Food and beverages at the concert are also free of charge.
“After a day of hard work and continuous education and visiting with manufacturing partners, they could go to dinner and go home, but why not come to a great event?” says Chris McMurrough, COO of Heritage. “I think it’s even more important and more special to us after having spent two years basically not being able to see live music.”
The concert will also feature a fundraiser auction held between sets. Auction items include signed guitars and posters by Wilson and McCollum. Aside from the auction items, there will be QR codes that attendees can use to text to give. McMurrough says contractors can give $5, $10, or $25 as anything helps raise money.
Proceeds of the auction will benefit Heritage’s philanthropic arm, Heritage Cares. They are focused on causes like military veterans and their families, disaster relief in the U.S., and women and children in crisis in their communities. Heritage Cares will be donating to both the NALP Foundation and Project EverGreen.
“This is our opportunity to give back to our manufacturing partners who support the growth of Heritage, our customers, customers that deal with other distributors and our team members,” McMurrough says.
This is Heritage’s third benefit concert for the industry, with their first concert raising almost $45,000 for Heritage Cares. McMurrough says he hopes for Heritage to continue hosting these benefit concerts in partnership with NALP.
“We want to have a continued relationship where we make this a mutually beneficial endeavor,” McMurrough says.
Heritage will also be providing shuttles from the Gaylord Palms Resort & Conference Center to the House of Blues at the start and end of the concert.
“It’s a free night of phenomenal entertainment by the Academy of Country Music Newcomer Female and Male Artist of the Year, free food, free beer, free cokes; who wouldn’t want to be there?” McMurrough says.
Click here to reserve your tickets now.
You can also support the NALP Foundation by attending The Ultimate Green Battle at ELEVATE on Tuesday, Sept. 20.