ELEVATE Offers Value at Every Stage of Growth - The Edge from the National Association of Landscape Professionals

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ELEVATE Offers Value at Every Stage of Growth

Photo: NALP/Philippe Nobile Photography

When you are trying to be strategic about where you’ll get the most ROI out of the events you choose to attend, it can be daunting to know for certain which ones cater to your specific revenue size.

With ELEVATE, presented by NALP and powered by Cat, you don’t have to worry about this, as this event provides three days of real solutions for professionals at every stage of growth. We understand that your challenges evolve with your company, which is why we’ve created content to cater to these different tiers of your business.

Solutions for Small Businesses

If you are under $2 million, you wear a lot of hats, and it can be hard to step away from the business. Yet when you take the time to invest in your company by attending ELEVATE, you will walk away with practical ideas you can implement when you return to the office.  

Whether you’re struggling with financial basics, hiring and retention, or sales, ELEVATE offers sessions to help you build a stronger business without having to do everything yourself. Some of the sessions to consider attending include Profit Carnage: The Financial Truths Killing Your Business, Building the Workforce Pipeline Through Strategic Industry–Campus Partnerships and Stop Blending In: How Clear Positioning Attracts Better Landscaping Clients.

Another benefit of attending ELEVATE is the ability to network with other owners who have been where you are and have already solved problems around hiring, pricing, training and crew leadership. Skip the trial and error. Learn what works before you waste time on what doesn’t by attending role-based and specialty roundtable discussions.

ELEVATE’s Expo is also a prime space for you to discover applicable innovations for your business. The best part is ELEVATE has one transparent, all-inclusive price that covers your access to all the networking opportunities, the Expo show floor, breakfast all three mornings, two lunches, and the ELEVATE Bash.

Strategies for Growing Companies

When you break past the $2 million barrier, then comes the challenge of creating the systems and leaders that can scale with the business. By attending ELEVATE, you can learn from peers who’ve already tackled issues such as manager development, operational discipline, team growth, and profitable scaling.

ELEVATE provides multiple opportunities to network, including the role-based roundtable luncheon, the Let’s Talk Shop specialty roundtables, the hot topic roundtable discussions and the Peer Circle Chats on the Expo floor.

If you’re looking to create sustainable systems, some of the sessions you don’t want to miss include Front Line Incentive Plans, From Operator to Owner: Building a Team That Succeeds Without You, and Grow Your Leaders, Grow Your Sales: How to Build Sales Accountability, Coaching Rhythms and Leadership Habits that Drive Predictable Revenue.

To maximize your experience, consider bringing your leaders with you so you can align and scale faster. Attending ELEVATE will allow you to set the stage for your next phase of growth while eliminating friction.

Insights for Established Businesses

Once you’ve grown your company beyond $9.9 million, you’ve definitely moved past some of the more basic struggles, but there’s always room to improve. When you are looking to grow at scale, talking to fellow leaders in the industry can help unlock relevant ideas for complex issues.  

ELEVATE enables you to create relevant connections with the Peer Circle Chats on the Expo floor as well as multiple different roundtable discussion opportunities during the three-day event. These conversations can reduce your strategic guesswork and allow you to compare notes with leaders who are facing similar challenges.

The ELEVATE Expo also serves as a time to meet suppliers and have strategic buying discussions. The Innovation Stage on the Expo floor will also highlight how current tools are benefiting businesses. When you bring your team with you, you can multiply your impact as you can achieve multi-leader alignment by attending more of the concurrent sessions offered.

Some of the relevant sessions for companies your size include How to Recruit Top Talent with an Internship Road Map, Telematics-Driven Risk Reduction & Safety Culture and The Organic Growth Engine: Building a Company-Wide System to Scale Commercial Maintenance Revenue.

Level Up Your Large Organization

For companies larger than $25 million, your focus shifts to strategic conversations and industry-relevant executive dialogue. At ELEVATE, there is no better place to access fellow business owners and discuss the factors that are shaping the future of the industry.

During the numerous organized networking events, you and your senior leaders can consult with peers on topics such as managing labor and H-2B pressure, evaluating technology, benchmarking performance, and navigating succession or PE-driven growth. Meanwhile, at the ELEVATE Expo, you can strengthen your existing supplier relationships and find new solutions by attending the Innovation Stage session on the show floor.

Additionally, you can gain the tools necessary to speak for the industry by attending the complimentary Advocacy Academy on Sunday, Nov. 8.

As a large organization, you need enterprise consistency and practical ideas to strengthen your performance, leadership, and long-term enterprise value. That’s why you should consider attending relevant sessions such as Competing Against Private Equity Backed Companies: A Roadmap for Success, Scaling Without Losing the Soul of Your Business, and Decoding Business Value: An In-depth Discussion on How to Value Your Business.

No matter what your company size, ELEVATE is an event that will pay back in dividends as you return home with ideas that drive growth.

Don’t miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. Register now!

Want to learn more? Join NALP for exclusive training, mentoring, and resources to grow your landscaping business.

Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.