If you offer holiday lighting and décor services to your clients, some will want the same look year after year and others will want the newest look. For your trendsetting clientele, these are some of the themes you can expect to see in demand for 2024.
Outdoor Décor Trends
Whether you focus on residential or commercial clients, eco-friendly lighting will be popular in the form of LED and solar-powered lights.
Customers are also partial to the ability to personalize their experience. This could be through smart programmable lights that are controlled via a smartphone app to allow easy adjustments of the colors, patterns and timings. Other personalized options include using projection mapping on the building’s façade or synching the lights with their preferred Christmas songs.
For commercial properties where they are seeking to have visitors linger, interactive displays that are motion-activated or touch-sensitive allow individuals to engage with the space in a new way.
If you are looking to increase the magical feel of a site, string light canopies and firefly lights that blink subtly are two options that can create a fairy-tale feeling. Meanwhile, those who prefer a more modern appearance can lean into geometric shapes such as stars, cubes or angular trees.
Incorporate live greenery through wreaths and garlands to provide variety and texture to the design. Also, this helps your clients’ properties look festive both during the day and night.
Indoor Décor Trends
If your holiday décor services extend inside, these are some of the trends you can lean into when presenting options to your customers.
Metallic Minimalist – for corporate campuses that enjoy the sleek appearance of a minimalist design, take this style to the next level with metallic shades of silver and gold. You can deck trees out in metallic ornaments or select a metallic tree to start with. For a warmer feel, stick to metals like copper, bronze and rose gold.
Enchanted Forest – The woodland/rustic theme has been popular for the past several years and focuses on natural materials like pinecones, branches, berries, burlap, and wooden accents. Utilize motifs like owls, foxes, deer, squirrels and mushrooms to continue the nature-inspired design. Bunch different sized Christmas trees in one area to enhance the forest feel. This biophilic design can include all types of live greenery materials like moss, magnolia and eucalyptus leaves, sage, and ivy.
Retro Rewind – For those wanting to leave an impression or are on the more playful side, disco balls and the bold, nostalgic colors from the ’60s and ’70s, like pink, teal, and orange, are a good option. Retro figurines and fun lighting like multicolored bulbs help create a jubilant space that feels like a blast from the past.
Winter Wonderland – If your client wants a more tranquil holiday design, you can turn to a combination of blues, whites, silver and light green to create a serene space that captures the stillness of a winter day. To add to the icy feel, utilize crystal, glass and iridescent decorations. Flocked trees with their snowy branches or all-white trees can emphasize this design.
Traditional Revival – While hardly a new look, there has been a revival for the classic red, green and gold colors associated with the holiday season. This can be augmented with vintage ornaments, glass baubles, plaid ribbons and nutcrackers.
