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Last year I wrote a blog āBack-story on Certification Rebrandingā to herald the debut of PLANET certificationās new name. Hard to believe weāre in our second year of major rebranding from an alphabet soup of acronyms to a single, marketable banner Landscape Industry Certified. This new brand name did not happen overnight. After many discussions […]
Seventeen years ago, I was president of the state association in Oregon and attending an Executive Forum Meeting in Sun River, Oregon. At the time, I remember making it a goal to one day become president of the ALCA group (now one of PLANETās legacy organizations). That time has come and passed, and serving as […]
