Understanding Your Customer: Season 3, Episode 36 of Growing in the Green Industry Podcast - The Edge from the National Association of Landscape Professionals

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Understanding Your Customer: Season 3, Episode 36 of Growing in the Green Industry Podcast

In season 3, episode 36 of the Growing in the Green Industry Podcast, hosts Miles Kuperus at Include Software, Brett Lemcke with RM Landscape and Neal Glatt with GrowTheBench, discuss with one another.

In this podcast, our hosts talk about mapping your customer journey. They discuss being an effective communicator and making the market more aware of who you are as well as knowing what to go after and being very specific. They touch on selling on value and always having a “plan B.”    

Listen to the full podcast below.

Jill Odom

Jill Odom is the senior content manager for NALP.