Lambert Landscape Company, of Dallas, won two of the three Judges Awards last year in the National Association of Landscape Professionals Awards of Excellence program. Judson Griggs, Lambert’s director of sales and marketing explains how winning national awards benefits the company.
Great Publicity
Winning two Judges Awards in one year is unusual, but winning awards for its projects is not for the Dallas-based company. “We enter every year and certainly our goal is to win, maybe not a Judges Award every time, but certainly to gain national recognition for our teams’ efforts,” said Griggs. “We generally post winning projects on our website and send out press releases. Last year, in fact, the Dallas Morning News picked up a release and ran a full-page spread on one of our projects. You can’t buy that kind of publicity.”
Motivator for Staff
Gaining national recognition is only one reason, and not the most important reason, the company enters the awards program. “We celebrate winning projects with team members,” added Griggs. “It makes them feel good about what they do, and winning a national award is a motivator. Over the years, we’ve even taken team members to the Green Industry Conference as part of their reward for doing excellent work.
Better Client Relations
Winning awards is also great for recruiting new clients and for the relationship with your current client. “Winning an award makes clients feel good about their property and the work we do for them.”
Helps Your Company Stand Out When Recruiting Staff
Winning an award is also a great recruiting tool. What recent graduate, or virtually anyone looking for work for that matter, wouldn’t want to work for an award-winning company?
Awards entries will be accepted through August 3, 2015.
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