The Horticulture Aspect of Green Roofing with Jennifer Giunta Season 2, Episode 35 of Growing in the Green Industry Podcast - The Edge from the National Association of Landscape Professionals

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The Horticulture Aspect of Green Roofing with Jennifer Giunta Season 2, Episode 35 of Growing in the Green Industry Podcast

In season 2, episode 35 of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench, Brett Lemcke, VP of R.M. Landscape, talk with Jennifer Giunta, director of sales for Riverbend Greenroofs.

Giunta started off her career before and during college working for Sea World in Ohio in their horticulture program. She graduated from Virginia Tech with B.S. in horticulture and minor in small business and entrepreneurship. After college she worked for Chapel Valley Landscape for 7 years in the role of design and sales working on selling maintenance contracts for urban landscapes.

She later decided to go back to school to get her MBA in Geneva, Switzerland and attended the Institute of Finance and Management. She returned to the DC area as an account manager, but branch manager is why she returned and was able to transition into that role shortly after receiving her MBA. She was promoted to market development manager and then started at Riverbend Greenroofs selling the LiveRoof product line. She wanted to switch gears and liked the sustainability aspects of the green roof industry. 

In this podcast, Giunta shares about the evolution of green roofs, choosing the right manufacturer and how contractors can step into green roofing. She touches on why education is so important, misconceptions and trends and incentives to keep green roofs growing. 

Listen to the full podcast below.

Jill Odom

Jill Odom is the content manager for NALP.