REPLAY: Building your Web to Make the Right Impression with Jason Craven and Dylan Richmond - The Edge from the National Association of Landscape Professionals

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REPLAY: Building your Web to Make the Right Impression with Jason Craven and Dylan Richmond

In this replay of the Growing in the Green Industry Podcast, hosts Miles Kuperus at Include Software, Brett Lemcke at R.M. Landscape and Luke Melograno at Mariani Landscape, talk with Jason Craven, president & CEO of Southern Botanical and Dylan Richmond, commercial business development for Southern Botanical.


After graduating from high school in 1995, Craven founded J.C. Services and hired his first two associates right away. Now, over 25 years later, that company has become Southern Botanical, a Dallas landscaping service company. It includes over 250 dedicated team members who share the same devotion to quality that the company was founded upon.

Richmond is an experienced commercial maintenance business developer who has been in the landscape industry since he was 12 years old, working in various positions in the industry. Over the past two years, Richmond has been responsible for the addition of over $3 million in recurring revenue.

In this podcast, Craven and Richmond share the importance of mastering the basics of customer service. They discuss recruiting the right people, finding the right mentor and how to encourage your team members to build confidence in themselves to grow in their roles.

Listen to the full podcast below.

Jill Odom

Jill Odom is the senior content manager for NALP.