In season 2, episode 13 of the Growing in the Green Industry Podcast, Jenn Myers, senior director, workforce development at NALP, and Lisa Stryker, VP communications & marketing at NALP serve as the hosts and talk with Brian Horn, editor of Lawn & Landscape magazine.
Horn has been reporting on the green industry since 2010 when he joined Lawn & Landscape magazine as an associate editor. He moved into the managing editor role in 2014 before being named editor in 2017. He is responsible for the editorial direction of the magazine and digital components and is communicates on a regular basis with industry professionals across North America to stay in tune with the trends in the market. He’s also heavily involved in the Lawn & Landscape Technology Conference, which has a focus on how green industry professionals can effectively use software and technology to grow their business.
In this podcast, a career journalist, Horn shares thoughts about what makes our industry truly unique, and how his team works each month to develop engaging and forward-thinking content. The group also focuses on the importance of embracing technology now and in the future, and Horn provides a preview of his session at LANDSCAPES 2021, Inside Customers’ Minds: Results of Lawn & Landscape’s Grow the Market Study.
Listen to the full podcast below.
