In season 2, episode 18 of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Brett Lemcke, VP of R.M. Landscape, Luke Melograno, production coordinator at Mariani Landscape and Macey Wollenberg, branch manager at LandCare, talk with Beth Berry, vice president of turf and ornamental sales for Advanced Turf Solutions.
Berry is a seasoned green industry executive with more than two decades of experience leading marketing, sales, business development, partner integration and customer support teams. Most recently, Berry was vice president of growth and alliance for Real Green software where she managed enterprise accounts and strategic partnerships for the green industry software company. Prior to Real Green, Beth was the director of customer service for Scotts Miracle-Gro.
Berry serves on the board of Project Evergreen, and serves on the leadership teams for several associations, including the National Pest Management Association (Technology) and the National Association of Landscape Professionals (Membership and Women in Landscape Network). She is also a member of the National Speakers Association. In 2020, Beth was named one of the Top 50 Women Leaders in SaaS by the Software Report.
In this podcast, she shares her perspective on how to embrace technology in an industry that is slow to adapt to change. Berry touches on the importance of networking, taking chances for career challenges and knowing your audience.
Listen to the full podcast below.