As our new board of directors starts its term and we begin a new fiscal year, I wanted to give you an update about the exciting initiatives the association is pursuing your behalf. We have undergone an incredible transition in the last year with a new identity and a new strategic vision, and we did all that with one thing in mind—you.
The new brand has been met with a lot of excitement and enthusiasm and gives us a strong platform to promote our industry and advocate for your company. Our new brand pillars—Education, Advocacy and Professionalism—will be the focus of everything we do. We are in a very strong financial position, and we are planning for aggressive growth in membership through new strategic programs and partnerships that will allow us to provide you with more value for your membership. Here’s what we’re working on for you:
Taking our Education to the Next Level—Re-envisioning our educational offerings as a single complete knowledge platform to better serve you and your business; exploring new initiatives, such as a leadership and an online training portal, to meet your needs for on-the-go education.
Taking our Advocacy to the Next Level—Adding staff and creating an advisory council to steer our government relations program so we can more aggressively advocate on the issues with the biggest impact on your business. We are also developing plans to fund a nationwide campaign to promote our industry.
Taking Professionalism to the Next Level—Focused on increasing and promoting professionalism in our industry; working on the development of a company accreditation program that will enable businesses to highlight their professionalism as a company. New Talent We are incredibly lucky to have strong leadership in the association.
As of May 1, Scott Jamieson, Landscape Industry Certified, has taken the helm as president of NALP. He brings decades of experience in the industry as well as experience as a past-chair of the Tree Care Industry Association board of directors and as a board member for the National Safety Council and other allied organizations. We also have a very strong slate of new board members who are very focused on strategic business initiatives, including three new members who are lawn care company owners.
Along with the new board, there are also two, new high-level strategic hires: Missy Henriksen will join us in July as our VP of Public Affairs, and Scott Lindley assumes the role of VP of Sales and Marketing, effective May 1. Missy is a joining us from the National Pest Management Association where, as VP of Public Affairs, she led very successful national consumer campaigns through its PPMA foundation. Scott is a veteran of association management and marketing and will develop new business partnerships and revenue streams for us.
For me, this has been one of the most exciting times for the association. We are boldly crafting the future we want for our industry, and we are committed to bringing you the programs and services that take your business to the next level.
Sabeena Hickman, CAE, CMP is the CEO of the National Association of Landscape Professionals