In this era of labor shortages within the lawn and landscape industry, many companies are looking to connect with students before they make their career choices. Traditionally, that has meant working with local colleges. But LandCare has found that connecting with high schools may be even more impactful. After all, there are many students who […]
Do you ever wonder how successful you are at reaching new landscape customers? In this competitive industry, you know that converting prospects to leads is vital to your success. But are you still focusing most of your marketing efforts on talking about how great your company is? Then you probably aren’t making nearly as many […]
What’s the life blood of any lawn and landscape business? Cash flow. You use the money that comes in from customers or other means to buy equipment, and pay expenses and employees. Of course, you want positive cash flow, which allows you to make new investments, such as hiring more employees or opening another location. […]
“Do you have a problem with employee recruitment?” Chuck Williams, contact center manager of Senske Services in Kennewick, Washington, asked the group at Solutions 2020, Real Green Systems annual conference, during his session on “How to Attract the Right People with the Right Company Culture.” A good majority of the session attendees raised their hands. […]
Sure, you know what you’re thinking about the job openings you need to fill at your landscape business and the work you need to get done regardless of if you fill them or not. But do you know what your future employees are thinking? We asked current horticulture students who are attending NALP’s National Collegiate […]
“A business is like a shark–if it isn’t always adapting, changing, innovating … moving, it’ll die. As a leader of your business, it’s your job to always be learning and coming up with new ways to move your business forward. To always be in an environment of personal, mental and spiritual growth, surround yourself with […]
Many sales experts say better understanding your customers is the secret of successful selling. Existing customers are important sources of information. The more you know about them, the more you can target other people like them as new customers and the more you can increase current customers’ spending. Customer profiling enables lawn and landscape professionals […]
What do sports have to do with the way you run a business? Quite a lot, says Ross Bernstein, an award-winning, peak-performance business speaker who is the best-selling author of nearly 50 sports books. Bernstein will be leading a 2020 Leaders Forum workshop entitled, “Harnessing Innovation and Technology to Invest in Your Company’s Future: Greatest […]
Does the landscape industry have a labor shortage? No doubt. Can robot mowers help? Phil Allen, professor at Brigham-Young University in Provo, Utah, discussed just that on Thursday morning during the TED Talks session at LANDSCAPES. Autonomous, e.g. robotic, lawn mowers offer a number of sustainability and labor-reducing benefits. Despite increasing popularity through Europe, robotic […]
Company culture is increasingly becoming a differentiator for landscape businesses. A positive, productive culture has the power to make prospective employees and customers want to partner with you. Even more important, they’ll make them want to stay with you. While it can be simple to describe what your company does, as in the services it […]