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Member Stories

Caitlin Clineff

Faces of the Industry: Caitlin Clineff

Thanks to her grandparents giving her small plant cuttings and seed packets, Caitlin Clineff grew up gardening a good bit. In high school, she was very involved with 4-H and the National Junior Horticultural Association. “That got me interested in looking into a career in horticulture, so I majored in horticultural science at NC State,” […]

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Growing in the Green Industry

Putting in the Time and $$: A Commitment to Continuing Education with Palmer Higgins: Episode 42 of Growing in the Green Industry Podcast

In the 42nd episode of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench and Luke Melograno, production coordinator at Mariani Landscape talk with Palmer Higgins, CEO of Mainely Grass, a New England lawn care company. Higgins first entered the landscaping and […]

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Level Up

Level Up: Plants Creative Landscapes Focuses on Their Purpose

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Plants Creative Landscapes’ owner Pam Dooley doesn’t look at her company’s size or revenue as a way to measure their growth, but rather their purpose. “I am always curious about ways to just expand and evolve […]

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Mandy Moreland Reflects on 18 Years with McHale Landscape Design, Inc.

Guest Contributor Mandy Moreland first got into the landscape industry working at a local nursery. Those experiences drove her decision to major in landscape management at the University of Maryland. More than two decades later, Moreland is the Director of Operations and Nursery Management at McHale Landscape Design. For the last 18 years, Moreland has […]

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Strategic and Profitable Company Growth with Seth Kehne: Episode 41 of Growing in the Green Industry Podcast

In the 41st episode of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Brett Lemcke, VP of R.M. and Luke Melograno, production coordinator at Mariani Landscape, talk with Seth Kehne, president of Lawn Butler, a maintenance and design-build firm in Knoxville, Tennessee. Kehne started mowing lawns in […]

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Finding Balance: Episode 40 of Growing in the Green Industry Podcast

In the 40th episode of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, and Neal Glatt, managing partner of GrowTheBench chat with each other. In this podcast, our hosts dive deep and get real about finding balance in your life. Discussion points include: what does a healthy balance […]

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Level Up: It’s All About Relationships for Balanced Environments Inc.

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. When Balanced Environments, Inc. (BEI) based in Old Mill Creek, Illinois, first started Bruce Church and Tom Kelly set a goal of reaching $7 million in 10 years. However, the company hit this goal in year […]

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Why Focusing on Relationships is Critical for Success with Jason Becker: Episode 39 of Growing in the Green Industry Podcast

In the 39th episode of the Growing in the Green Industry Podcast, hosts Neal Glatt, managing partner of GrowTheBench, Brett Lemcke, VP of R.M. and Luke Melograno, production coordinator at Mariani Landscape, talk with Jason Becker, LIC, a marketing manager for Caterpillar. Born and raised in a small town in Iowa, Becker graduated with a […]

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Faces of the Industry: Kevin Shackleford

Kevin Shackleford, CEO of Shackleford Landscape Group, based in Bear, Delaware, first started mowing lawns when he was 11 years old so he could earn enough money to buy a Microsoft Zune. While he didn’t make enough cutting lawns, he did finally earn enough money from shoveling snow to buy his MP3 player. After that, […]

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Modern Management: Communication, Transparency and Adaptation with Ashly Neneman: Episode 38 of Growing in the Green Industry Podcast

In the 38th episode of the Growing in the Green Industry Podcast, hosts Neal Glatt, managing partner of GrowTheBench, Brett Lemcke, VP of R.M. and Macey Wollenberg, branch manager at LandCare talk with Ashly Neneman, general manager of Sun Valley Landscaping, based in Omaha, Nebraska. As general manager of Sun Valley Landscaping, Neneman leads the […]

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