Business Advice & Stories

Meet Jack Pohutsky, NALP Student Ambassador & Current Penn State Landscape Contracting Student

As a senior majoring in landscape contracting in Penn State’s College of Agricultural Sciences, Jack Pohutsky has already been actively involved in recruiting for the industry both to high school students as well as undeclared majors at Penn State. He may still be a student but he’s that excited about what the landscape industry has […]

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3 Reasons FGM Uses the Landscape Management Apprenticeship Program

During National Apprentice Week, a nationwide celebration that gives businesses, communities and educators the opportunity to showcase their apprenticeship programs, seemed like the most fitting time for Fullerton Grounds Maintenance (FGM), headquartered in Kenvil, New Jersey, to officially launch the NALP Landscape Management Apprenticeship Program. The inaugural group will begin their journey with this career-shaping […]

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Mark Keightley of Artistic Landscapes Spends His Days Focused on Renovation–One Landscape at a Time

Mark Keightley knows what it means to go big. The owner of Artistic Landscapes, Woodstock, Georgia, prides himself on taking a specific approach to the design/install work in which his company specializes. “You do it as if it was your own,” he says of his philosophy he lives by every day. He now has owned […]

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Landscape of the Month: The Garner Residence by Earth, Turf & Wood

A Pennsylvanian family was looking to upgrade their home’s curb appeal and their backyard pool. They wanted to take full advantage of warm summer months. They had painstakingly updated and refinished their house and wanted an outdoor space to match. With a general idea in mind, they contracted Earth, Turf, & Wood to help make […]

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Meet NALP Member Brigitte Orrick of The Davey Tree Expert Co.

With more than 15 years in the industry, Brigitte Orrick joined The Davey Tree Expert Co. from the Tree Care Industry Association, where she was the workforce development director. Prior to that role, Orrick was the dean of trade, industry and apprenticeships at Nicolet College. She has experience in both the collegiate and professional affiliate […]

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How to Better Understand Your Landscape Clients with Customer Profiling

Many sales experts say better understanding your customers is the secret of successful selling. Existing customers are important sources of information. The more you know about them, the more you can target other people like them as new customers and the more you can increase current customers’ spending. Customer profiling enables lawn and landscape professionals […]

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winning team

How to Build a Winning Team

What do sports have to do with the way you run a business? Quite a lot, says Ross Bernstein, an award-winning, peak-performance business speaker who is the best-selling author of nearly 50 sports books. Bernstein will be leading a 2020 Leaders Forum workshop entitled, “Harnessing Innovation and Technology to Invest in Your Company’s Future: Greatest […]

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Meet NALP Supplier Member Lisa Fiore of LandscapeHub

Lisa Fiore, founder and CEO of LandscapeHub, grew up in the nursery business. In 1916, her great-grandfather started Charles Fiore Nursery in Chicago. Fiore spent her childhood roaming around the nursery fields and falling in love with the industry, as a whole. In early 2000, she joined the business, learning all aspects from buying to […]

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core values

How 3 Landscape Businesses Bring Action to Core Values

Company culture is increasingly becoming a differentiator for landscape businesses. A positive, productive culture has the power to make prospective employees and customers want to partner with you. Even more important, they’ll make them want to stay with you. While it can be simple to describe what your company does, as in the services it […]

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3 Ways to Break Into the Millennial Minds of Your Landscape Employees

With the proper motivation, training and support system, members of any generation can become capable of remarkable accomplishments. Phil Gwoke‘s goal in speaking to LANDSCAPES attendees at the CEO Forum this week was to bring awareness to what formed and influenced the generations, explore the resulting values and motivations. Then, he gave landscape business owners […]

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