Author Ken Thomas, of Envisor Consulting is an NALP consultant member. Join Ken Thomas and Ben Gandy on October 18 for the Account Manager Training Workshop at LANDSCAPES 2017.
As the commercial landscape maintenance industry continues to get more and more competitive it is critical for companies to understand the importance of differentiation. How can we separate ourselves from the competition?
As much as we may believe, differentiation isn’t achieved through our product quality alone. Although healthy weed free turf and beautiful flowers are important, they are expected. In our opinion the true differentiator in our client satisfaction today is the Client Relationship Manager or Account Manager. Over the past 5 years Ben and I have spent a great deal of time working with Property Managers to understand what they value in a vendor or service provider relationship. Continue reading
Author Monica Muir, of Muir & Associates is an NALP consultant member.
How safe is your business from fraud? While many worry about someone hacking into their systems, you’re more likely to experience embezzlement by a trusted employee. About 28% of small businesses have this unfortunate experience, including a few of my clients over the years. And one client learned that her trusted bookkeeper of 15-20 years had been stealing from her for many years. Let’s face it- most who embezzle have your trust – otherwise it would be much harder to steal from you. Continue reading
Author, Alain Parcan, Director of Marketing for Market Hardware, Inc., and NALP consultant, shares his advice on digital advertising.
In the constantly evolving world of Web Marketing, can your business really afford to overspend on an outdated Web Marketing strategy like Pay-Per-Click?
Full disclosure – yes, there are select situations where Pay-Per-Click marketing can be very effective for landscaping professionals. But more often than not, it’s become cost-prohibitive for most businesses in 2017. Instead, savvy business owners are finding far more success implementing a strategy known as Retargeting. Continue reading
In August, the NALP Field Trip with Marty Grunder headed to Atlanta to HighGrove Partners where 135 landscape and lawn care company leaders got together for 3-days of networking, education and a facility tour at HighGrove Partners.
There were so many great tips and takeaways on increasing efficiency – here are a few of our favorites: Continue reading
Author Glenn Bertha, is a Success Coach with LandOpt an NALP consultant member.
It is estimated that the mental and physical effects of burnout cost employers between $125 billion and $190 billion annually. There’s no doubt: employee burnout is a problem. And, as statistics tell us, it is a problem the employer often causes. Stay with me here – the news isn’t all bad, and there is hope.
The 2007-2008 recession illustrated an important point about employee burnout: it often results when team members are hit with increased demand on their time but offered decreased resources and support to be successful in their roles. Continue reading
Last week, Montgomery County Maryland Circuit Judge Terrence McGann ruled in favor of the landscape professional community and struck down the county-wide ban of commercial pesticide application on public and private lawns, gardens, and ornamental sites. In a 14-page opinion explaining his ruling, McGann found that “by generally banning the use of registered pesticides, the Ordinance prohibits and frustrates activity that is intended to be permitted by state law, which conflicts with, and is thus, preempted by state law.” Continue reading
Every year Members of Congress return home for a month of district activity called “August Recess.” There is a wide range of activities that NALP members can engage in during August Recess that may have great potential to capture the hearts and minds of your elected officials. We encourage all landscape professionals to take action during this crucial five-week congressional summer break by meeting with your Members of Congress in the district before they return to Washington DC on September 5. Continue reading
In June, Rep. Earl Blumenauer (D-Ore.) introduced the “Saving America’s Pollinators Act of 2017”, legislation to suspend the approval of neonicotinoids (neonics) until the Environmental Protection Agency can conclude its review of impact on pollinator health. Now Blumenhauer is pushing for the bill to be folded into the next farm bill. Continue reading
Last week, the U.S. Environmental Protection Agency and Army Corps published in the Federal Register a proposed rule to rescind the 2015 Clean Water Act. The rule, commonly referred to as “Waters of the United States” or WOTUS for short, has been a source of controversy since its initial introduction and has never gone into effect due to a nation-wide court injunction. The publication of the proposed rule marks the start of a 30-day comment period closing August 28, 2017. Continue reading
After considering a complete ban of leaf blowers in the city, the Palm Springs City Council instead elected to ban gas-powered models. The move will force the areas landscapers, to purchase battery-operated machines if they wish to continue using leaf blowers when providing service. The switched force to battery-powered blowers is a cost prohibitive measure that will likely not result in a significant reduction of noise. Continue reading