Last week, 100 meetings with Congress Regarding H-2B

On November 2, 2017 landscape professionals and employers representing other seasonal businesses joined forces to advocate for H-2B cap relief. The event resulted in over 100 meetings with key members of Congress. During the meetings, Representatives, Senators, and their staff heard directly from seasonal business owners about the real world implications of the H-2B cap.

The day was kicked-off by Ohio Congressman Steve Chabot who addressed the gathering of over 200 participants and provided an update on H-2B related discussions and legislation. Chabot also praised the group for their consistent calls for relief and underscored the importance of constituent involvement in the advocacy process. Congressman Chabot chairs the House Small Business Committee, is a long-time H-2B champion, and is the primary sponsor of H.R. 2004, H-2B reform legislation that is commonly known as the Season Act.

NALP is urging members who rely on the H-2B program for seasonal workforce needs to continue to advocate the need for immediate cap-relief and long term program reform. In addition to emails, social media outreach, and phone calls, we recommend members reach out to their Congress person’s local offices to schedule an in-district meeting. If interested, contact Paul Mendelsohn for assistance.

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House Committee Approves Mandatory E-Verify

Last week, the House Judiciary Committee approved by a vote of 20-10 the Legal Workforce Act (HR 3711). This bill, which was introduced by Congressman Lamar Smith (R-TX), House Judiciary Committee Chairman Bob Goodlatte (R-VA), and Congressman Ken Calvert (R-CA), would require employers to check the work eligibility of all future hires through the E-Verify system. Administered by the U.S. Citizenship and Immigration Services (USCIS), E-Verify checks the social security numbers of newly hired employees against Social Security Administration and Department of Homeland Security records to confirm work eligibility.

HR 3711 would do the following: Continue reading

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NALP Markets Industry Careers to 67,000 at FFA Convention

Last week, NALP Staff members Jenn Myers (Director of Workforce Development) and Rex Bishop (Director of Technical Education) attended the 90th Annual National FFA Convention & Expo. The sea of blue jackets stretched throughout the Indiana Convention Center, and out into the streets of downtown Indianapolis, as FFA hosted the country’s largest annual student gathering, including more than 500 scheduled events, and a large expo with over 400 exhibitors and vendors. This year’s event saw record attendance, with over 67,000 FFA members, advisors, supporters and guests from across the US.  Continue reading

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3 Strategies to Promote Seasonal Offerings

Author, Alain Parcan, Director of Marketing for Market Hardware, and NALP consultant, contributed this article. 

Seasons change. And so should your marketing messages. But, when it comes to highlighting new services or seasonal offerings to your online audience, your message should inform, educate, and deliver your news in a detailed and impactful way. But the biggest challenge, and the one many businesses often struggle with, is getting the message out to their audience in a timely and effective manner. Continue reading

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LANDSCAPES 2017 Highlights

LANDSCAPES 2017 is in the books, and nearly 2,000 landscape professionals are now back at their offices implementing some of the strategies they learned at the education sessions in Louisville – and that is what it is all about – actionable knowledge!

Sold out crowds attended the CEO Forum and the Account Managers workshop as well as many standing room crowds at other sessions. Through classes, workshops, and panel discussions, 360 degrees of landscape and lawn care business topics were covered, and so much more! Continue reading

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The Industry Best Were Honored at LANDSCAPES

And the award goes to…

We were really excited last week in Louisville to honor some of the best work in the industry at the 48th Annual Awards of Excellence. See a list of winners here. One hundred and thirty-six projects received Awards of Excellence this year, with Judges Awards going to Walnut Hill Landscape Company, Southern Botanical and David J. Frank Landscape Contracting.

Continue reading

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Advocate for H-2B Cap-reform November 2nd, 2017

Next Thursday, NALP and other members of the H-2B Workforce Coalition will join forces with PES, Mas Labor, Labor Consultants International, Amigos, and Action Visa, to descend on Capitol Hill and advocate for H-2B cap-reform. We invite landscape professionals with seasonal workforce needs to join us in D.C. for this vital advocacy event and urge Congress to act now.  Continue reading

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IGI Researches Homeowners’ Usage of Lawn and Landscape Services

NALP’s Industry Growth Initiative commissioned research from Harris Poll to better understand homeowners’ usage of professional lawn and landscape services and to learn about consumer buying behaviors and perceptions about the industry. The survey was conducted online within the United States between September 28 – October 2, 2017 among 2,171 adults aged 18+, among whom 1,721 have a home with a lawn/landscaping. The data points are rich and offer tremendous insight. Continue reading

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NALP Hosts Workforce Summit

NALP hosted 40 association leaders and industry professionals October 3 and 4 for a Workforce Development Summit designed to identify ways trade groups can work more collaboratively and effectively together to attract men and women to industry careers, minimizing duplicating, conflicting, or even competing efforts.

The dialogues were enlightening, yet more importantly, they were productive in identifying ways organizations serving the landscape industry can be more effective in creating meaningful impact for business leaders.

There were dozens of focus areas identified, a few of which included: Continue reading

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NALP Celebrates New Headquarters in Fairfax

We moved into our new association headquarters in Fairfax, Virginia, in late August, and on October 3, we held the official grand opening party welcoming guests, vendors and to our new offices. We couldn’t be more excited with how our new space embodies the NALP brand and brings the outdoors in.  Thanks to everyone who stopped by!

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