The streets of Manhattan were transformed into a beautiful outdoor oasis this past Sunday when NALP took over the Fox and Friends Plaza to inform viewers about outdoor living and lawn care. A beautiful set featuring gorgeous products and styling by Ballard Designs and incredible plantings by John Mini Distinctive Landscapes enabled Missy Henriksen to talk about the trend in landscaping of bringing the inside outdoors. The segment stressed the importance of working with a professional to bring outdoor visions to life.
A second segment, featuring tips on lawn care, was conducted on fresh sod managed by Jeremy Thorne of ThorneCare Landscape Solutions and included products from STIHL and John Deere. The segments were enabled by NALP’s consumer education arm, the Industry Growth Initiative which is responsible for bringing the industry’s messaging to consumers. The six minutes of air time took hundreds of hours of planning, securing products, and set-up. NALP is grateful to all those who offered their expertise to enable these outstanding opportunities for the industry.
