NALP hosted 40 association leaders and industry professionals October 3 and 4 for a Workforce Development Summit designed to identify ways trade groups can work more collaboratively and effectively together to attract men and women to industry careers, minimizing duplicating, conflicting, or even competing efforts.
The dialogues were enlightening, yet more importantly, they were productive in identifying ways organizations serving the landscape industry can be more effective in creating meaningful impact for business leaders.
There were dozens of focus areas identified, a few of which included:
Messaging about the Profession. We must change the narrative and tell the industry’s story so that the industry becomes the occupation of choice, not default, that attracts the brightest and the best.
Reach Children with our Career Messaging. In additional to filling jobs immediately, we have to promote our industry to future generations.
Collaboration. State and national associations should more fully share information as there is excellent work being done in the area of workforce development.
Certification and Apprenticeships. There are incredible opportunities to be gained from connecting certification and apprenticeships with licensure to link our industry with other skilled trades.
National Landscape Career Day. A national Landscape Career Day which allows people to visit industry companies and learn first hand what they do is a proven way to promote jobs in the industry.
Learn how to get involved and support NALP’s workforce development.