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Guest post by Robert Murray with Intrigue Media Marketing. Everyone has an opinion. Some are good, most are not, and few are backed by data and facts. So, how do you figure out who to trust and what to do? For the last three years, the wind has been at our back and business has […]
Guest post by Dylan Harper, owner of Forge Marketing Group In reviewing powerhouse brands, it becomes apparent that consistency and frequency are the most critical pillars of effective marketing. Coca-Cola, Apple, Nike, and other major brands are consistently pushing advertisements to their audiences at an astonishingly high frequency. It’s what works, and they know it. […]
Guest post by Duane Cashin, owner of Cashin Sales As 2024 is well underway, it’s crucial to understand the unique challenges that lie ahead. This is not just another year; it’s an election year, and the economy is expected to undergo significant shifts. These factors will undoubtedly impact your business, particularly in the area of sales. […]
Your customers spend a significant amount of time on social media platforms, so it’s natural to have a presence there as part of your marketing efforts. Taking the time to craft quality social media posts can make potential customers stop scrolling and consider contacting your landscape business. This calls for professional photos and videos that […]
If you mainly use your social media accounts to promote your landscape company’s service offerings, you could be missing out on a whole other genre of posts. Social media is intended to foster a sense of community and isn’t just another channel for traditional marketing efforts. Featuring your employees’ stories on your social media accounts […]
It’s 2024, and with the new year brings the opportunity for a fresh start. While there are a lot of unknowns for this year and elements out of your control, you can control who your landscape company is focused on. Taking the time to define your ideal client is extremely beneficial as you are able […]
The NALP Awards of Excellence provide an opportunity to recognize your team’s outstanding work on a national level and set your company apart from the competition. “There is a sense of company and individual pride that goes along with awards,” says Danny Stawowczyk, design sales associate for Live Green Landscape Associates, based in Reisterstown, Maryland. […]
If you pay for a bulk email platform, you definitely want to make sure you’re getting your money’s worth from the service. Also making a point to stay in contact with your customer base regularly with help you stay top of mind. Types of Emails to Send 1. WelcomeIt’s always a good practice to send […]
There are a plethora of bulk email services to choose from when considering upping your email marketing efforts. If you’ve decided to roll out a company newsletter for clients, want to set up automation for some of your customer communications, or are unhappy with your current email provider and thinking about switching, picking the right […]
This information came from a session during the 2023 ELEVATE conference and expo. Don’t miss ELEVATE in Charlotte, North Carolina, on Nov. 3-6, 2024. In an industry where there are numerous landscape design-build companies to choose from, one differentiator that can help win and generate future referrals is providing superior customer service. Choosing to develop a luxury, […]