Category Archives: Sales & Marketing

Pay Per Click vs. SEO, Why Your Business Needs the Right Balance of Each

Author, Alain Parcan, director of marketing for Market Hardware, Inc., and NALP consultant, contributed this article.  One of the most common questions we get while speaking at industry tradeshows or providing educational Webinars is, “which strategy is right for me?” … Continue reading

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How to Get the Job When You Aren’t the Lowest Bidder

Author Marty Grunder, consultant, speaker, and owner of Grunder Landscaping, one of the largest firms in the Midwest, gives his advice on making the sale when you aren’t the lowest bid. Catch Marty at his NALP Sales Boot Camps in … Continue reading

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3 Reasons Why Blogging is Important to Your Web Marketing

By Alain Parcan, Market Hardware, Inc.  Get more marketing tips at Brian Kraff’s Market Hardware’s Web Marketing Virtual Conference, on Thursday, November 3, 10:30 am – 3:00 pm. Image is everything on the Internet. And integrating a blog into your website is … Continue reading

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Web Marketing for Landscape Companies: Q & A With Brian Kraff, Market Hardware

NALP recently had a chance to pick the brain of Brian Kraff, the co-founder of Market Hardware, a provider of small business website marketing products and services that cater specifically to the landscape industry. We asked him our top 5 … Continue reading

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5 Things Owners of Multimillion Dollar Landscaping Businesses Do

Bill Silverman, of Springboard Business Coaching, and an NALP consultant member, shared these tips in his webinar, What the Owners of Great Multimillion-Dollar Landscaping Businesses Do That You Should Do Too.  Run your businesses with a vision of the business you’re building and … Continue reading

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Google Linking Strategies for Landscape Pros

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IGI Seeks NALP Members to Help Fill Two Media Opportunities

NALP’s new Industry Growth Initiatiave, has recently connected many program supporters and NALP members with national media opportunities including interviews with HGTV, REALTOR.com, House Logic, Midwest Living, etc.  There are two opportunities that currently need industry representation:

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Buying a Company Has Rewards, BUT……

    by: Jeffrey Scott, PLANET Consultant   If you can eliminate the risks involved with buying a company, it can be good for your company. However the chances are far greater you will get a bad deal. To increase … Continue reading

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Is Your Business Putting the Cart Before the Horse in Your Marketing Efforts?

When it comes to marketing your green industry business online–in particular with social media–it is critically important that your business place strategy and principles above all else.   You know the cliche, “Don’t put the cart before the horse”. In … Continue reading

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Gaining Green $$ with the Green Movement and National Lawn Care Month

“This month let’s stand up and show the world all of the great things we do and how we actually are acting as professionally trained, environmental improvement focused good stewards.” Continue reading

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