Category Archives: Business Advice & Stories

The Best Landscape Business Resources You Aren’t Using

They might be the best kept secrets, but we don’t want them to be. Here are our staff picks for the top five NALP resources that NALP member companies can be using now. Customizable Employee Handbook  It’s hard to stay … Continue reading

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Top Blog Posts of 2017

What, 2017 is over already? We hope NALP helped deliver a few light bulb moments this year that helped propel your business.  Here are the top 5 blog posts from Landscape Industry Essentials in 2017. Top 5 Landscapes Sales Tips … Continue reading

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Work Unplugged: 3 Ways Brain Rest Leads to Greater Productivity

Article author Mark Borrasso is a Success Coach at LandOpt, an NALP Consultant Member firm. As you read this, you have the world at your fingertips. With the availability of tablets, smartphones, and increasingly portable computers, instantaneous access to information is … Continue reading

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3 Strategies to Promote Seasonal Offerings

Author, Alain Parcan, Director of Marketing for Market Hardware, and NALP consultant, contributed this article.  Seasons change. And so should your marketing messages. But, when it comes to highlighting new services or seasonal offerings to your online audience, your message should … Continue reading

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11 Tips to Get the Most Out of Conferences

  Just in time for LANDSCAPES 2017, NALP Consultant member and conference speaker, Jeffrey Scott, MBA, is an author, business coach, hall-of-fame consultant, and expert in growth and profit maximization in the lawn & landscape industry. MAKE FRIENDS FIRST. I have … Continue reading

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3 Questions to Ask to Get the Right Customers

Article Author Alison Blobner is the Director of Marketing & Sales for LandOpt, an NALP Consultant Member firm. Even though some buying experiences are happening more and more on the web these days, that isn’t as true in our industry.  … Continue reading

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NALP Offices Get a Green Wall

You would assume that when the National Association of Landscape Professionals moved to newly designed offices, they would showcase members’ work, right? What was missing from our new offices?  A green wall!  And Interior plantscape experts Chris Raimondi, LIC of … Continue reading

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Protect Yourself From Employee Embezzlement

Author Monica Muir, of  Muir & Associates is an NALP consultant member.  How safe is your business from fraud? While many worry about someone hacking into their systems, you’re more likely to experience embezzlement by a trusted employee.  About 28% of … Continue reading

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Display Ad Retargeting is Better

Author, Alain Parcan, Director of Marketing for Market Hardware, Inc., and NALP consultant, shares his advice on digital advertising.  In the constantly evolving world of Web Marketing, can your business really afford to overspend on an outdated Web Marketing strategy … Continue reading

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